Bluetooth Business Card » advertising

So what is Proximity Marketing you ask? Well, Wikipedia defines it as…”the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so”. Well at a high level, that is correct but they make it sound so dull. Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers’ mobile phones. The technology is thru Bluetooth and almost all phones have it these days. Bluetooth is a wireless transmission frequency used to send content short distances. The beauty of using this method is that no mobile provider is needed to push content to mobile phones.

So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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Nail Bar Bluetooth Advertising Video

Bluetooth Business Card — Tue, 18 Aug 2009 16:15:30 +0000

Author: blue2media

Keywords: Nail bar nail art news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 12, 2009

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Proximity Marketing: A New Trend – by

Bluetooth Business Card — Sun, 16 Aug 2009 05:30:03 +0000

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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Proximity Marketing, Bluetooth Advertising by Blue2media

Bluetooth Business Card — Sat, 15 Aug 2009 17:47:32 +0000

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

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Proximity Marketing in Hotels via Tutorials – by

Bluetooth Business Card — Tue, 11 Aug 2009 21:00:02 +0000

Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task.

Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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Using a BBox Bluetooth Marketing Device

Bluetooth Business Card — Wed, 05 Aug 2009 10:01:42 +0000

Author: wifoTV

Keywords: bluetooth marketing advertising wifo bbox mms mobile

Added: August 4, 2009

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Popularity of Bluetooth Increases – by

Bluetooth Business Card — Sat, 01 Aug 2009 20:00:03 +0000

In the world of rapid changing technology, continuously we are bombarded by names such as Bluetooth, wi-fi and TIVO. Technology has become so advance that people only need to press the button for changing the channel and use the technology of Bluetooth and infrared to transform the data.

So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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Parachute and Hypertag use Bluetooth Proximity Marketing – by

Bluetooth Business Card — Thu, 30 Jul 2009 21:45:03 +0000

NORTHBROOK, Ill. — Northbrook, IL based Parachute Marketing Group has brought cutting-edge Bluetooth proximity marketing to the Mid-West by deploying Hypertag units at events over the last several months. Overall, Hypertag units have been present at 5 different events and have directly reached about 60,000 people.

As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

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Bluetooth Advertising/Marketing Unit This System Works

Bluetooth Business Card — Thu, 30 Jul 2009 10:37:23 +0000

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More than just adverts – by

Bluetooth Business Card — Wed, 29 Jul 2009 13:30:03 +0000

Bluetooth advertising is becoming more and more popular and fast becoming the most cost effective way of getting the message out. Companies around the world, including a number of major multi nationals, are investing their budget in proximity marketing.

However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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Mobile Marketing New Trend: Proximity Marketing – by

Bluetooth Business Card — Mon, 27 Jul 2009 17:15:02 +0000

Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot. Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.

A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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Goldspot Media Interactive Movie Trailers – by

Bluetooth Business Card — Sat, 18 Jul 2009 11:30:03 +0000

FRANKFURT and SUNNYVALE, Calif., March 31 /PRNewswire/ — GoldSpot Media Inc., a leader in mobile interactive advertising solutions, and Solid Ground Communications GmbH, a leader in mobile proximity marketing services in Central Europe, launched the first of its kind interactive mobile movie trailer for Universal Pictures’ release of “Fast & Furious” in Germany. Interactive trailers for this blockbuster movie are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to “Fast and Furious” sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany. The interactive trailers are created using GoldSpot Media’s miSpot(R) interactive advertising technology and delivered via Solid Ground’s b-LAN(R) Bluetooth cinema network.

“GoldSpot Media’s innovative mobile ad technology brings a whole new level of audience engagement to our trailer promotional marketing program and is expected to drive even more impulse ticket sales and brand engagement among our target audience,” said Niels Oeft, Promotions Manager, Universal Pictures International Germany. “This is extremely beneficial to the entire mobile content ecosystem – from Universal, to the cinema distribution chains, down to the mobile payment solution providers.”

“GoldSpot Media is excited to help Universal Pictures Germany pioneer a unique, interactive movie trailer experience and add new dimensions to the Universal brand uplift through audience engagement and one-click cinema ticket purchase,” said Srini Dharmaji, CEO, GoldSpot Media. “Enhancing Solid Ground’s mobile proximity marketing services with our interactive advertising technology creates a compelling business model for marketers to cost effectively interact with their target audience on mobile.”

“Through GoldSpot Media’s technology we are able to drive consumer interaction within movie trailers transmitted through Bluetooth. This offers a complete range of new ways to drive transactions straight at the point of sale,” said Dr. Wilhelm Bielert, Managing Partner, Solid Ground Communications GmbH.

About GoldSpot Media

GoldSpot Media offers the industry’s first end-to-end interactive advertising solution for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new advertising revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.

For more information, please contact us at info@goldspotmedia.com or visit http://www.goldspotmedia.com/

About Solid Ground

As a core business unit of the Solid Ground – Group, Solid Ground Communications develops, customizes and operates complex, interactive Proximity Marketing (Bluetooth, WiFi, RFID) and Mobile Internet solutions. Being a turnkey solutions provider and using state of the art proven technology, the company is able to offer customer target group specific Mobile Solutions at outstanding quality levels. Typically, Solid Ground Communications services do include the graphical user interface, the technical development & deployment and the ongoing operations. Solid Ground Communication has offices in Germany (Berlin, Hamburg), Malaysia, Switzerland and USA.

For further information please contact us at info@solidground.de or visit http://www.solidground.de/ .

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Effective SMS Marketing – by

Bluetooth Business Card — Fri, 17 Jul 2009 07:15:12 +0000

For any business entity, effective marketing skills are considered as key to success. The marketing is based on image and message, both of which can be delivered in myriad ways. Marketing through text messages are getting more and more popular among the business entities, nowadays. Therefore, it can be said that SMS marketing has become a rage in the field of marketing technology. This technique of marketing is gaining importance over others because the use of mobile phone has become rampant. With the growing popularity of the mobile phones and increasing intensity of competition among business entities, this trend is normal.

In this ‘SMS’ generation, mobile marketing technique promises vast opportunities. As a matter of fact, SMS services offer powerful marketing potential via direct communication with target people. While floating the SMS, it is essential for any business entity to get their idea across the receiver in a quick, short and relevant format. Therefore, it can be said that the SMS marketing is a procedure wherein specific message is transmitted from an organisation to target group of customers.

An effective marketing process follows various steps such as planning and executing the conception, pricing, promotion and distribution of goods, services & ideas to satisfy the individual and organisational goals. With the SMS marketing solutions, the business entities tend to develop long lasting relationships with their target group of people. The content of these messages is interactive and promotional in nature. This solution goes a long way in building brand identity, as sending of text messages is just a part of the entire scenario. Apart from the text messaging option, the business entities can even go in for advanced multimedia messaging services or MMS, infrared and Bluetooth marketing, as it will create better impact on their users.

In comparison with other modes of marketing and advertising, the SMS delivery solutions have instant reach. In this entire process of SMS service, one could also use SMS gateways to generate the maximum promotion with the minimum possible costs. The SMS gateway is used for sending and receiving SMS messages without using a mobile phone. Therefore, these gateways are proved to be the best bet for many big and not so-big business establishments, and the corporate houses which want to reach the users of their products and services.

To conclude, the SMS marketing is one of the inexpensive ways of promoting goods and services across a wide range of customer-base. Therefore it is necessary that message should be short and crisp – otherwise it would loose the purpose.

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Proximity Marketing, Bluetooth Advertising

Bluetooth Business Card — Wed, 08 Jul 2009 11:53:11 +0000

Author: blue2media

Keywords: animoto

Added: July 7, 2009

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Business Marketing Via Mobiles – by

Bluetooth Business Card — Sat, 13 Jun 2009 03:15:16 +0000

The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

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Bluetooth Proximity Marketing in Los Angeles Shopping Centres – by

Bluetooth Business Card — Wed, 10 Jun 2009 00:15:13 +0000

NEW YORK — Intera Group, Inc. and Macerich([R]) (NYSE:MAC), one of the country’s largest owners, operators and developers of major retail properties, today announced the launch of Intera’s AzureMayan(TM) Bluetooth([R]) Proximity Marketing network at five Macerich regional shopping centers in the greater Los Angeles area. Intera’s network enables advertisers and merchants to deliver special offers and promotions via Bluetooth to patrons’ mobile devices.

This launch includes Westside Pavilion in West Los Angeles, The Oaks in Thousand Oaks, Los Cerritos Center in Cerritos, Lakewood Center in Lakewood, and Stonewood Center in Downey. Bluetooth zones are located in or near food courts, cinema box offices, lobbies and other strategic locations throughout the more than six million square feet of retail space.

“Mobile marketing is vitally important for reaching consumers today and in the future,” said Scott W. Burchard, senior vice president of business initiatives for Macerich. “It makes perfect sense to partner with Intera to deploy their Bluetooth network as shopping centers provide a unique opportunity to reach millions of consumers with relevant offers at the point of sale.”

Macerich focuses on high-growth, attractive U.S. retail markets. In addition to properties in California, the company’s portfolio includes some of the country’s top-performing shopping centers in Arizona, the New York City metropolitan area and suburban Washington, D.C.

Intera’s AzureMayan Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location and near the point-of-sale, when targeted marketing has the greatest effect. Most importantly the mobile user incurs no usage or data charges, unlike wireless carrier-based offers. Intera’s network is 100 percent opt-in, so consumers only receive offers and promotions if they choose. Intera’s content delivery system supports all major content formats including video, audio, images, downloadable mobile applications and text. Download rates are typically much faster than via wireless 3G networks.

“Macerich operates some of the nation’s most dynamic retail centers and serves as a model to other mall owners and operators looking to enrich value for tenants,” said Kevin Thornton, CEO of Intera. “Intera’s AzureMayan Bluetooth Proximity Marketing network has generated outstanding returns for advertisers, especially in environments where consumers have numerous options and are looking for the best possible retail experience.”

Intera Group is promoting its solutions this week at the National Retail Federation’s 98th Annual Convention and EXPO in New York City, booth number 1637.

About The Macerich Company

Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 86% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 77 million square feet of gross leaseable area consisting primarily of interests in 72 regional malls. Additional information about Macerich can be obtained from the Company’s Web site at www.macerich.com.

About Intera Group, Inc.

Intera provides out-of-home advertising and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores, and transportation companies. Intera’s AzureMayan Bluetooth Proximity Marketing network will cover the Top 10 Designated Market Areas (DMA’s) and more in the USA by the end of 2009. Intera is working with global brands and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to out-of-home and mobile advertising. In business for over 20 years, privately held Intera is headquartered in Pleasanton, California. For more information, visit www.interainc.com.

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Advertising Directories as Part of the Website Marketing Strategy for Service Providers – by Groshan Fabiola

Bluetooth Business Card — Sat, 30 May 2009 03:15:16 +0000

The Internet is the source for all sorts of information and its advent has spared all of us a lot of trouble. Anything you may be looking for can be found on the Internet, and while there are many web sites for creativity or fun, there are also many service providers, whose business can be accessed online. If you are one of these service providers, you will come to understanding that the development of a sound website marketing plan is essential to your business being profitable.

The easiest step towards ensuring success for your business is to advertise for it, and this is something no website marketing plan should overlook. The traditional ways of advertising, such as newspapers, magazines, flyers, catalogues, painted vans, postcards, etc. can get your business known. However, more and more service providers are resorting to online advertising, because it seems that this form of publicity is gaining share.

Email advertising should also be part of your website marketing plan, but you have to be careful because this could work both ways. You may not be surprised to find out that, just as you are bothered by the numerous emails offering all sorts of products and service, there are many people who refuse to buy from you on principle, should your only way of advertising be the email. This is the reason why many service providers resort to a related form of email advertising, which is permission-based marketing. This is concerned with offering your prospective customers the chance to subscribe to your email newsletter. You’ll see that many interested customers will grant you permission to contact them and send them product announcements, which can only be beneficial to your business.

Establishing a recognizable brand is also an important part of your website marketing strategy. One of the useful tips to success for a business advertised online is to make visitors remember you. The only way to accomplish this is to create a distinct visual identity for yourself, which reflects your brand.

Website marketing is as vast a topic as it is important to all service providers. Establishing the trust of your customers is another essential issue. You can be a very trustworthy person, but it’s hard to let people know that unless you provide them with a lot of information about yourself and your business. Such information should include street address and telephone number, a proper domain name and email address, etc. It wouldn’t hurt to have a photo of your premises or staff, or both, added to your ad, just to make consumers more confident that your business is reputable.

These are just some of the aspects of a sound web site marketing plan, and service providers can benefit from it by using an advertising directory, which allows customers to easily find their services online. Almost any type of business or service provider can be found with the help of such an advertising directory, which makes the search all the more easy for potential customers. Listing your services with such a directory is probably the best combination of visibility and affordability, which eventually leads to the success and profitability of your business.

For more resources about Website marketing or even about service providers please review http://www.listmyservices.com

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The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing – by Etienne Richelle

Bluetooth Business Card — Sun, 24 May 2009 18:50:55 +0000

A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

Alterwave is one of the leading companies in this market.

Article Source: http://EzineArticles.com/?expert=Etienne_Richelle

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Promotional Bluetooth to Market Your Business – by Matt Franks

Bluetooth Business Card — Sun, 24 May 2009 18:50:50 +0000

New internet and wireless technologies have created immensely expanding arenas for advertising and entirely new techniques for marketing that were unheard of a decade ago. One such technique is called “proximity marketing,” which is based on the wireless technology of the Bluetooth.

A promotional Bluetooth is a listening device that is connected to a cell phone. It receives not only cell phone transmissions but also wireless transmissions that are anywhere within ten meters of it at any time. This is the basis of proximity marketing. Promotional ads are sent out from a certain location, and they are picked up by any promotional Bluetooth within ten meters, or about 30 feet. Obviously, with such short distances involved, the applications are a bit limited (hence the name “proximity marketing”) but retailers have found it to be an effective and lucrative market nonetheless.

Proximity marketing, or promotional Bluetooth marketing, is most useful to local merchants. It helps to capture the attention of people who are walking or driving by and who might not otherwise stop in a certain store or restaurant. Potential customers come near, even if they are only on their way to somewhere else, and then are told that the restaurant right over there is having a lunch special, or the clothing store two doors down has their favourite brand on sale.

In some cases, these customers are sent an electronic gift certificate right at that moment, for a business that they don’t have to go out of their way to get to. Studies of this new technology have shown that when coupons are sent to people nearby through Bluetooth proximity marketing, 25% of the recipients can be expected to redeem those coupons at the nearby establishment. That is a huge rate of return on a very small investment.

One drawback to promotional Bluetooth proximity marketing is that the user’s Bluetooth has to be set on “discoverable” for them to receive the coupon or advertisement, and many people do not leave their promotional Bluetooth devices on this setting-precisely because they do not want to be bothered with “spam,” or unwanted advertisements. Experts advise that to combat this, local businesses simply post signs that request that Bluetooth users turn on their discoverable settings and they will receive a coupon or gift certificate. This is an interesting mix of old and new technologies, and it seems ironic that a cutting edge wireless technology would have to rely on something as archaic as a window sign to alert users to its benefits. However, once they receive the message on their promotional Bluetooth, the customer is already right there, and has little reason not to go into the establishment in question.

Proximity marketing is a brand new technique that is most ideally suited for shopping malls or downtown shopping districts, where many people gather and businesses are located very near to each other. It would not be as ideal for areas where people drive more than walk, but it is nevertheless proving to be a powerful new marketing technique.

Matt Franks is director of Fluid Branding, the UK’s leading online supplier of promotional Bluetooth items and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.
Article Source: http://EzineArticles.com/?expert=Matt_Franks

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Marketing and Advertising Costs – by Kent Pinkerton

Bluetooth Business Card — Sun, 24 May 2009 18:50:41 +0000

Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Hence, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to sell their products. The primary requirement for any company that hires a marketing and advertising firm is a considerable budget for the same.

All companies depend to a great extent on marketing and advertising for the expansion of business, but this is especially true of branded companies. The main reason behind their exorbitant prices is the different marketing and advertising costs they bear. These costs generally include advertising through television, print, direct event marketing campaigns and other expenses related to their contracts involving large marketing and advertising staff. These make up the marketing and advertising costs of the establishment. The only difference is that the big companies prefer to utilize very expensive and high quality marketing and advertising of their products or business. This expensive marketing and advertising chosen by them costs them a great deal and this reflects in the price of their products.

At times, the market is completely saturated and there are not many sales. At such times certain companies eliminate their marketing and advertising costs by making use of other options available. For instance, they personally contact their potential clients so that their marketing and advertising costs during that period is zero.

Through marketing and advertising, a direct connection is established between the public and the firm. This is achieved through television, radio or newspapers. Hence, marketing and advertising for any business organization is necessary and hence the involved cost for advertisements must be planned in a systematic manner keeping in mind company requirements and the financial potential of the company.

Marketing And Advertising provides detailed information on Marketing And Advertising, Advertising and Marketing Agencies, Internet Marketing and Advertising, Advertising and Marketing Services and more. Marketing And Advertising is affiliated with Internet Marketing Tools.
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Is SMS and Bluetooth Marketing Legal? – by Giorgos Saslis

Bluetooth Business Card — Sun, 24 May 2009 18:50:35 +0000

A lot of people today wonder about whether Bluetooth Marketing, and proximity marketing in general is legal, as people claim it can be considered as SPAM and annoying.

On the one hand, we must first see whether these marketing approaches are legal. Obviously, if they are not, there is no point discussing it any further, we can simply dismiss the discussion and file a law suit against anyone running such campaigns. The legal framework is different in every country around the world, and in some cases dramatically (take for example the death penalty). However, the European Union, now has some common guidelines across all its member countries, and so do the United States, for each state. Therefore, each country might have its own laws and I would be interested if any of you out there live in a country that has any specific laws about proximity or text marketing, I would be very interested to find out. Please leave a comment by clicking the yellow post-it note.

I am only aware of E.U. regulations by the European Commission, and I also came across this article, by Victoria Southern, a solicitor with Pinsent Masons, discussing the legal framework regarding SMS and Proximity marketing, in the U.K. She concluded that proximity and text marketing are both legal, as long as specific guidelines are adhered to, such as the ability to opt-out for the consumer in SMS marketing, and obtaining the consumer consent before sending them any content.

Even with the legality of the approach established, however, we all know (too well sometimes) that some marketing approaches, though legal, can be extremely annoying. In the case of proximity marketing especially, where the consumer is required to opt-in, we must take special care to ensure they have good reason too, otherwise the campaign is destined to fail miserably. I have written a separate article with some advice and tips on running a successful proximity marketing campaign, but the most important thing is not to pass your service on as spam. Proximity marketing is not just about broadcasting an image on to the passers-by mobile phones. It has a lot to do about the content of the message (be it video, image, audio, etc.) and the value the recipient of your message gets from receiving your message. For example, just sending out your logo via Bluetooth to anyone passing by your shop, might seem like a good way to increase awareness and brand recognition, but things are not always like that.

The first time an end user experiences proximity marketing and receives your message there’s a sense of novelty, and interest about the new way in which the message is received, but the user quickly gets accustomed to this, and sees the message for what it really is. When proximity marketing has become more common though, (which, incidentally, is not too far into the future) messages such as these will be considered spam. What you need is to provide some true value-added services to your customers. Give them some reason to want to use your proximity marketing service.

Among the available online resources is also the Mobile Marketing Association website, which contains a code of conduct for mobile marketers, and also provides a number of other resources such as mobile advertising guidelines, etc. These can be useful tools if you are looking to run a successful campaign, and want to avoid common pitfalls, and it’s a good place to start.

In general, I would say the legal issues are easily overcome. What is more difficult, and also of more value and to the point, is picking the right one out of all the proximity marketing services you can offer to your audience, and run a campaign which benefits everyone: the marketer, the end-user, and the service provider. Happy mobile marketing!

Giorgos Saslis
http://www.mobile-marketing-blog.net/
Mobile Marketing Campaigns & Mobile Advertising News.
Bluetooth Marketing & Proximity Marketing Updates.
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Bluetooth Marketing Strategy Techniques – by Kristi Ambrose Kristi AmbroseLevel: PlatinumWhen you feel like your not going anywhere, stagnating, even slipping backward – your soul is only backing up to get a running start! Excerpt … …

Bluetooth Business Card — Sun, 24 May 2009 18:50:00 +0000

Bluetooth technology is at present the current choice for campaigning and marketing. In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. Bluetooth is a major player in this type of technology, it started in 2003 and all sorts of companies have found it to be incredibly useful. By definition proximity marketing is “the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location that wish to receive them and have the necessary equipment to do so.” So if you own a cell phone and it’s in the proximity of a marketing program that is “on air,” you would be able to receive the content or advert.

If you are a little less techy and you still don’t understand the process of what is going on here exactly or what all this means for the companies using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; The state, quality, sense, or fact of being near or next; closeness. But lets’ try a little example out so you can really understand the nitty gritty details! Say for instance that your walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn “find” your phone. This will grant all the advertisements in the area to reach your cell phone. First and foremost, the broadcast will ask you if you would want to receive this information from the provider. So they are literally asking for your permission, if its okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it’s going directly to your cell!

This type of advertising has been used for quite some time now in Europe and other various overseas locations as well. There are thousands of companies already taking full advantage of this type of advertising with many more on the way coming from the United States. Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business advert out there. This is not only an incredible quick process but also very efficient. I would be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?

This author is a HUGE fan of Bluetooth Marketing
Article Source: http://EzineArticles.com/?expert=Kristi_Ambrose

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3 Top Ways to Get Started With Advertising Online – by Raymond Nesa

Bluetooth Business Card — Sun, 24 May 2009 18:49:52 +0000

There are three important ways for you to get started advertising online, to develop what will provide to you a profitable advertising online program. Through this brief article, you are provided with an informative overview of the three ways to get started with profitable advertising online, profitable advertising online that will boost revenues from your online business venture.

First, when it comes to profitable advertising online, you need to work to identify your targeted or niche market. Merely blanketing the Net with promotions and adverts will not result in profitable advertising online. Rather, you need to specifically identify that segment of the market that will be interested in the products or services that you are marketing.

Second, in getting started with profitable advertising online, you will want to absolutely certain that you craft and develop the most appropriate marketing campaign to reach potential clients or customers. You will want clear, concise advertising materials that appeal to potential clients and customers.

Finally, you will want to make certain that when it comes to profitable advertising online, you will need to make sure that the advertising and promotional campaign that you construct is comprehensive. You will want to reach out to consumers on all appropriate levels and through all appropriate, effect channels.

By understanding the three primary ways towards profitable advertising online you will be well on your way to increasing the revenue that can be generated through your online business venture. Increased revenues results in heightened profits for you.

Do you want to learn more about how I do it? Secrets of Article Marketing
Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.
Article Source: http://EzineArticles.com/?expert=Raymond_Nesa

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$24.9 Billion in Internet Advertising – Marketing? – by Jose Feliciano

Bluetooth Business Card — Sun, 24 May 2009 18:49:46 +0000

Next year, the Internet will overtake the radio, thus, becoming the world’s fourth-largest advertising medium. According to Zenith Optimedia (media-buying agency), global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion in 2006. Zenith also predicted a spike of 7.7 percent in spending in Asia in the run-up to the 2008 Olympic Games in Beijing, China.

Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe. In the Middle East, the advertising spending increased by 22.4 per cent between 2005 and 2006 while in America with growth of 5.2 percent and 4 percent in Western Europe. Aside from the Olympics, the US presidential election and the European football championship in Austria and Switzerland, next year will be the biggest contributors to overall growth on the next two years. However, revenues are bound to fall as soon as the big events end.

Because of the high-speed internet access, the spending on traditional media like magazines and radio has been falling in the UK. More than £2 billion was spent on internet advertising in 2006. Compared with the US having the global average of 5.8 per cent and above the 7.8 per cent share of advertising expenditure, Britain has 11.4 percent of total advertising revenue on online advertising.

Guy Phillipson, CEO of the Internet Advertising Bureau said that the the UK has been enjoying stellar growth because broadband connections are getting faster and cheaper. He also added that online advertising is less risky and more transparent. One fastest-growing form of online advertising is the search engine while pop-ups are declining. Video streaming and expanding banners are another forms of online advertising and they are becoming more widely used.

Some advertising media like the television was heading for a fall but it had recovered and cinema advertising will also grow slowly. Newspaper and magazines advertising will also be affected.

The author, Jose Feliciano, frequently writes about various topics. You can read his other informative articles at his websites, Used Cars Online and My Autistic Boy. This article may be freely published as long as the author’s info including the links remain intact.
Article Source: http://EzineArticles.com/?expert=Jose_Feliciano

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Quiz Your Advertising Skills – by CD Mohatta

Bluetooth Business Card — Sun, 24 May 2009 18:49:36 +0000

Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in today’s world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that.

What should be the ideal percentage of advertising in total marketing expenditure?

Should the advertising expenditure increase with growing business or decrease?

Which advertising media should be used for advertising in a very low budget?

Should every business advertise in the beginning?

Are advertising professionals must for getting the best return out of the expenditure?

Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign?

Do women add value to advertising? What if you are advertising nuts and bolts?

These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.

The author C.D.Mohatta writes fun quizzes and fun tests at http://www.funquizcards.com/ on topics like love, personality, dating, relationships, friendship, movies, tv, music, business, etc. The author also writes for http://www.ecarduniverse.com/ which has free ecards on holidays, birthday, love, friendship, family, expressions, celebrations and all events and occasions. The author also writes articles, advice and ideas at http://www.yourromanceguide.com/ on topics like love, dating, marriage, relationships, break-ups, etc
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Personal Wireless Networking – by Jason Keno

Bluetooth Business Card — Sun, 24 May 2009 18:49:24 +0000

If you’ve got a wireless network for your computers already, well, you might get a bit excited about what I’m going to say next. How would you feel if your PDA, your mobile phone, your mp3 player and almost everything else you connect to your computer could be wireless too? You’d like that? Well, it’s already a reality and has been for some time now.

Bluetooth is wireless and automatic, and has a number of interesting features that can simplify our daily lives. Bluetooth is a standard developed by a group of electronics manufacturers that allows any sort of electronic equipment — from computers and cell phones to keyboards and headphones — to make its own connections, without wires, cables or any direct action from a user. Read on…

Personal Area Network.

Using wireless networking with your personal gadgets is often called PAN, which stands for Personal Area Network. The idea is that, in the future, we’ll all have laptop computers with their batteries charged and no more need to connect any wires to them at all — you just place your Bluetooth device near the computer, and the computer sees it and can use it straightaway.

Bluetooth has been around and in-use since 1999, and it’s only getting more popular. It was designed to be secure, low cost, and easy to use from day one.

There are two classes of Bluetooth that are in popular use: class 1 and class 2. Class 2 is the most common and cheaper standard, allowing you to use a device that is up to 10 metres (32 feet) away. Class 1 is rarer, but you can still find devices that use it easily enough, and it has ten times the range: 100 metres or 320 feet.

How Does It Work?

Bluetooth is more flexible than 802.11 wireless networking, in exchange for the shorter range. Essentially, a Bluetooth-enabled computer has one Bluetooth receiver installed in it, and this receiver can then be used with up to 7 nearby Bluetooth devices. On the other end, wireless devices do not need to have Bluetooth installed if they support it — it is already integrated.

Like 802.11, Bluetooth works by using radio signals to create bandwidth. It is not, though, the same thing as an old-style wireless mouse or keyboard, which required a receiver to be plugged into one of your computers’ ports, and didn’t have range or stability anywhere near that of Bluetooth.

Many computers now come with built in Bluetooth, especially Apple Macs. If you want to add Bluetooth to a computer that doesn’t come with it pre-installed, you should probably use a USB to Bluetooth adapter, although internal Bluetooth devices to install in your computer are available. If you have a laptop and a spare PCMCIA slot, you can get Bluetooth cards for that too.

What Can You Do With Bluetooth?

Mobile phones with Bluetooth are very popular, and so are PDAs — the instant synchronisation of addresses and calendars to a computer is a useful feature. Other than that, almost anything that would usually use USB can be done using Bluetooth, including digital cameras, mp3 players, printers, and even mice and keyboards. If you take a look through the comprehensive list of Bluetooth ‘profiles’ (kinds of devices that could, in theory, be Bluetooth enabled), it includes cordless phones, faxes, headsets, and even video.

Basically, more than anything, Bluetooth is a replacement for USB: some say that while 802.11 wireless networking is wireless Ethernet, Bluetooth is wireless USB.

Not Just for Computers.

Part of the power of Bluetooth is that it isn’t just used to connect things to computers — it can be used to connect almost anything to anything else, if both things are Bluetooth-enabled and recognise each other.

Mobile phones, in particular, take advantage of this. Hands-free headsets often use Bluetooth to communicate with the phone. Some cars, for example, now have on-board computers that will connect with a Bluetooth phone and allow you to make hands-free calls, regardless of where the phone is in the car (even if you’ve left it in your bag in the trunk!)

On top of that, of course, Bluetooth devices can communicate with each other. This has led to some people sending messages from their Bluetooth PDAs to others in close range — not an especially useful feature, but quite fun. This is called ‘bluejacking’, and the first recorded instance of it was a man who sent a Bluetooth message to another man’s Nokia phone while they were in a bank together. What did the message say? ‘Buy Ericsson’.

Since then, it has become possible to send images by bluejacking, and it is widely believed to be the newest advertising medium — yes, it lets billboards send messages to your phone, a practice known as ‘bluecasting’. Whether you think that’s cool or annoying, of course, is your choice.

Written by Jason Keno of DetectiveAgents.com
Private Investigation and PC Security Software.
Article Source: http://EzineArticles.com/?expert=Jason_Keno

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Marketing is Advertising – by Marko Lesko

Bluetooth Business Card — Sun, 24 May 2009 18:49:11 +0000

No it is not.

Advertising is only part of the marketing mix. Many organizations still equal the two terms. This eventually leads to many mistakes in decision-making and falling sales. It should be clear that promotion is an important function of many companies especially those whose business strategy relies on a big budget for advertising. But the perception that marketing is only advertising is wrong.

Most companies treats advertising and marketing as a short-term cost. Business reports clearly define advertising as a cost. But the problem is that these statements don’t have way to show how promotion generates revenue. The consequence of this, advertising budget is reduced when management wants to show improved earnings results in the short term.

Furthermore many organizations begin the development of the campaign only after top management decide which will company sell and who will sell to. It makes advertising more tactical function than strategic function.

Advertising attracts creative and unusual people. Executives who are uneasy around such individuals conclude that anyone could create an ad campaign. And they think that advertising requires little skill. Non marketing professionals think that marketers lack of objective standards for measuring the efficiency of their work.

Because of this marketing is in the eyes of many people seen as a synonym for advertising. When senior managers see the marketing as a short-term promotion, which is a tactical nature and the creative people running without a real business skills, they conclude that the marketing does not have great importance for their organization.

Marko Lesko is the senior business advisor specialized in marketing, finance and investment. He has his personal blog Genius Solutions where you can find some of his works.
For more information about this topic visit http://www.genius-solution.co.cc/?cat=12
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Find Out About The Ad Pods Bluetooth Marketing System – by Brian Garvin Brian GarvinLevel: PlatinumIn the Internet Marketing field, Brian Garvin has done it all. From Software Development, Lead Generation and Sales, to building Uni-Level’s, Binaries, Public Speaking Engagements, … …

Bluetooth Business Card — Sun, 24 May 2009 18:49:03 +0000

The folks at the Ad Pods Bluetooth Marketing System have it setup so you can promote your enterprise locally. The employees for Bluetooth have been there and done that. But more importantly, they’ve been on the forefront of the Network Marketing Industry for quite some time. They know how “sharky” the waters can get.

Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

Learn from the Two “Look Before You Leap” Specialists at the Trivita Review Website from Brian Garvin and Jeff West at MLM Review Kings. This article may be used royalty free provided Bio & Links remain intact. Copyright © Mission Billion, Inc.
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