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Home Page > Advertising > Branding > Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

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Posted: Jan 07, 2011 |Comments: 0
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Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). It’s all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.

The first step of any brand promotion campaign whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.

The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.

The Growing Trend of Outdoor Advertising in India

The growing trend of outdoor advertising is felt in Indian advertising agencies. Maximum numbers of advertising agencies indulge in Out of Home Advertising campaigns to promote their brands. With the introduction of various practices of outdoor dvertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus amongst the other modes of brand promotion. The changing face of modern advertising further garners the adoption outdoor advertising methods as another re-discovered and refurbished mode of brand promotion. Furthermore, the introduction of digital technology in outdoor advertising provides brand owners a brand new technique to promote their brands through rich media. In a new age of advertising, the importance of outdoor ads continuously grew amongst the brand owners.

Billboard advertisings are never the same in modern outdoor ads. With digital induction, digitalized billboards have replaced traditional billboards. What is striking about modern billboards is that the ad content and image can be remotely edited. So, advertisers bid adieu to re-working upon advertisements of brands which require minute or major change. Digital billboards also provide attention grasping look to customers (which further deliver the brand message effectively.

One more major benefit of high-tech tools and techniques of OOH advertising is that advertisers can save a great amount of time, money and effort. Unlike traditional tools of outdoor advertising which require complete re-work or change of copy and image, modern outdoor tools of advertising provide hassle-free means of launching a promotion campaign within a short amount of time.

The growing trend of outdoor advertising clearly reflects how India has advanced in brand advertising measures and methods. Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Cheers to every advertiser and brand owner!

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Make your Pc Bluetooth Compatible With Bluetooth Dongle

Bluetooth Business Card — Fri, 11 Feb 2011 16:01:26 +0000

Make your Pc Bluetooth Compatible With Bluetooth Dongle

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Home Page > Technology > Communication > Make your Pc Bluetooth Compatible With Bluetooth Dongle

Make your Pc Bluetooth Compatible With Bluetooth Dongle

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Technology is developing at an alarming rate each day. It constantly keeps throwing up unexpected but pleasant surprises for the increasing group of technology savvy people the world over. Users hardly get used to one innovation that they are presented with the exciting opportunity to explore the wonders of another. The basic premise, nevertheless, behind all these engineering marvels is the simple aim to make everyday living simpler and easier. The Bluetooth Dongle is another step towards fulfilling this aim.

In a world that is loaded with information, it becomes increasingly difficult for people to manage their data effectively and in a systematic manner. The most notable aspect of all devices that are in use today is that they double up as data storage devices. Besides storage, the accessories that come along with these devices assist in data transfer, making information manageable. Carrying forward this trend, the Bluetooth dongle is a USB device that equips your personal computer with Bluetooth technology, thereby facilitating sharing of data and information.

The USB Bluetooth dongle is simple to use. It just requires plugging in the dongle in the computer’s USB port and it transforms into a Bluetooth wireless communication device. The Bluetooth dongle can now communicate with any Bluetooth peripheral device. At the same time, data from your mobile phone can be transferred into your computer without the help of a pen drive or even a data cable.

The Bluetooth dongle has a built-in antenna that provides it a wireless range from 2 metres to 100 metres. Any Bluetooth device within this range can instantly connect with your local computer with the help of the dongle. In cases where data has to be transferred from one device to another, like from a computer to a Bluetooth mobile, but the software in the phone does not support the software in the PC, the Bluetooth dongle helps in transferring data easily. It is an extremely useful device for people who are constantly on the move.

The Bluetooth dongle has made transfer and sharing of information a much easier and smoother task by removing a lot of hassles that are associated with data management.

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Lily Sienna worked as a sales manager in a mobile retail store in the UK. She has an in-depth knowledge about various makes and models of mobile phones, iPod and their accessories. The article given here covers the arena of Bluetooth Dongle

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I use LG Prada KE850, whenever I want to send files via bluetooth, it will store into internal memory. What I have to do to make it store straight to the external memory?
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Are external hard drives compatible with mac and pc ?

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What hardware and software do I need to broadcast a message via Bluetooth Proximity Marketing?

Bluetooth Business Card — Fri, 11 Feb 2011 13:02:29 +0000

Question by 118: What hardware and software do I need to broadcast a message via Bluetooth Proximity Marketing?
We have a high street shop and want to endulge clients!

Best answer:

Answer by BigBadWolf
its more than just software you need hardware too go read this

http://www.blueblitz.com/

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Trends of Mobile Advertising in India!

Bluetooth Business Card — Fri, 11 Feb 2011 13:01:52 +0000

Trends of Mobile Advertising in India!

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Home Page > Advertising > Trends of Mobile Advertising in India!

Trends of Mobile Advertising in India!

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From planning to execution of the media plan, advertisers follow a step by step procedure to launch a promotion campaign for a brand. Amongst the various promotional strategies, media planning is considered the most important stratagem by advertisers.

You need to launch your campaign through a best suited media, which will drive sales of your product. Today, mobile ads & internet ads are quite popular in India. Considered as personalized modes of brand promotion, advertising through mobile & internet media provides immediate effect on customers. Through this article, the importance of mobile advertising (in particular) along with the trends of this mode of advertising are briefly discussed.

SMS or Short Messaging Service through mobile phone devices has resulted in an increased practice of brand promotion amongst a wide range of advertisers and brand owners. Offering customised and personalised options of promoting a brand, mobile advertising is quite in vogue in India. Unlike emails which reach customers through internet media, mobile ads are considered more reachable and accessible to customers because of the portable feature of mobile phones. The upsurge of pocket internet is yet another innovation in mobile advertising. However, SMS ads offer end to end brand promotion solutions immediately and effectively.

Mobile advertisers are expert who are responsible for launching a brand promotion campaign through mobile media. A mobile advertiser is not necessarily the brand owner; he is the one who advertises the brand to the target customers (through a mobile device) on behalf of the brand owner. Mobile advertisers are the latest pundits in contemporary brand advertising. Ensuring quick and effective result for any brand promotion, mobile advertising opens a new pool of advertising opportunity for small and large scale advertisers.

advertising through mobile media is less expensive than advertising through other media such as television, radio, print etc. Bulk sms is one common practice of SMS campaign. With facilities such as 1 paisa per sms offers and embedded technique of launching a mobile sms campaign through internet (by using particular softwares), advertisers find mobile advertising an easier and hassle-free mode of brand promotion. BULK SMS campaigns are launched through internet media to gain favour from the public. Through BULK SMS campaign, advertisers send one sms to different customers simultaneously.

The importance of mobile advertising is likely to increase in the coming years especially when brand new products will be launched in the market.
Moreover, the hectic lifestyles of the customers also demand the need to reach them through more personalised means amongst which mobile advertising is one.

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Bluetooth advertising to market your products

Bluetooth Business Card — Fri, 11 Feb 2011 13:01:49 +0000

Bluetooth advertising to market your products

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Home Page > Business > Management > Bluetooth advertising to market your products

Bluetooth advertising to market your products

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Posted: Oct 01, 2010 |Comments: 0
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Bluetooth advertising has become currently befitting many notorious and value effective way to get our memo across. Various establishments and companies whole across the globe may be investing hugely in proximity marketing. In other words, Bluetooth marketing is a technique to advertise or souk each acquisitions considering the assist of an instant middling thereby concentrating on the potential customers through per cell phone community. Video clips, passage messages and images are utilized to focus on advertisements which are in a result seen through the mobile phone clients. a Bluetooth enabled phones within a particular area serve to be the recipients inside the commercials that are sent with numerous enterprises with a view to increase your graduate sales and profit.

In whole, advertising by means of Bluetooth is known as a rapid, cheap and handy thanks to bazaar one’s business. Also, it is plastic when one can easily switch all types as in contents with ease. this low price close possessing Bluetooth advertising has become a further benefit about this practice. then Bluetooth memo is distributed and standard with none cost. more, Bluetooth marketing are used to enrich and espousal the overall efficiency and efficacy of the present advertising program wish excessive street leafleting as well as flyer promoting by advertising to a new large number of customers in addition.

In case you are a new issue that wishes to market one s services and products, it is possible to certainly accomplish that through diverse Bluetooth benefit vendors. Such vendors on getting the advert shall locate the Bluetooth policy within your district and will therefore drive your invitation into the buyers to view the commercial drive. this cellular client carries total right to snub or perhaps settle for any invitation. In case the person agrees, your ad becomes then sent with his or her mobile phone. But if the user discards the invitation, your commercial will never be sent thus to their call.

The software for Bluetooth marketing would immediately search for the Bluetooth alerts in various subject and will provide the shopper that has a industry license or movie promotion. several organizations may be using this feature to achieve bettered and enhanced publicity. a different idea that arises in one’s brains is whether the Bluetooth marketing or perhaps promoting program really does its job?

the sector about publicize possessing Bluetooth carries basically become a perfect marketing instrument and it is favored with several issue whole across the universe as a way to improve the level of revenues and get a lift in their expert view. Bluetooth marketing is affordable and cheaper as compared with other types of advertising and is particularly of course more effective as well. hence, promoting your company via instant Bluetooth marketing carries indeed become a faultless selection now.

The quality Bluetooth marketing software offers you when using the finest implies for being face to face jointly with your impending shoppers who re nearly to arrive at your marketing or even advertising extend. And so if you transmit these clients appealing promotions and mail, they will suitably stay up for hire one s features as well as get one s goods thereby presenting what you are promoting a much needed exposure and earnings it deserves.

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(ArticlesBase SC #3382116)

Ankit -
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Bluetooth marketing is all about reaching out to your customers through Bluetooth devices. The innovative and top notch process of Bluetooth advertising makes it possible for the businesses to advertise with Bluetooth enabled mobile phones.

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Source: http://www.articlesbase.com/management-articles/bluetooth-advertising-to-market-your-products-3382116.html

Article Tags:
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www.ad-pods.com launches the worlds smallest bluetooth marketing device. Allows you to send free adverts to mobile phones using bluetooth advertising to transfer digital flyers. This is unlimited free eco friendly advertising. Ad-pods is the worlds no1 website for bluetooth marketing
Video Rating: 5 / 5

Bluetooth-Marketing: Handlungsempfehlungen für die erfolgreiche Planung und Umsetzung einer mobilen Kampagne Reviews

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The Pros of Internet and Mobile Advertising

Bluetooth Business Card — Fri, 11 Feb 2011 13:01:28 +0000

The Pros of Internet and Mobile Advertising

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The Pros of Internet and Mobile Advertising

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The uniqueness of any internet and mobile marketing campaign is superior media planning and tie-ups with several websites (especially for internet advertising) or ad networks bringing a platter of relevant websites/ ad networks to the Brand, thereby bringing the Brand closer to its prospective buyers.

Advertising in Internet and Mobile media is a little different from advertising in another means. Internet and Mobile Advertising provides you reachable options and solutions to any kind of query that you have for any brand. Let us have a look at the few pros of Internet and Mobile Advertising below. Benefits of Internet and Mobile Advertising Provides immediacy: Internet and Mobile advertising successfully helps you reach out to your target customer more effectively than any other means of promotion.

Various advertisers indulge in internet and mobile advertising as it provides immediacy within a short amount of time. Adheres to your budget:Whether you are a small or big brand owner any mobile and internet advertising campaign cohesively adheres to your defined budget. Once you choose your budget and type of Advertising, the mobile and internet ad agency will keep a strict check on it. As you cross the maximum budget or end date, the particular agency will stop your ad campaign. Flexible budget: Budget is important for any ad campaign. Mobile and Internet ads offer flexible budget for your ad campaign. If you want to advertise your brand at a flexible budget, mobile and internet advertising option is the best budget fitting means of promotion.

Conveys articulate brand message: Mobile and Internet Ads use short and articulate brand message to communicate to its target group. This is one striking pro of this tool of advertising. In addition, Mobile and Internet advertising provides exact estimation of your campaign. Mobile advertisers also provide you blind and detailed reports of your campaign which helps in evaluating the over-all promotional activity of your brand or service. Mobile Advertising In Vogue Mobile Phones are the latest adopted tools of advertising in the market. Mobile Advertising is in vogue. Big and Small advertisers indulge in this tool of advertising with a viewpoint that mobile ads offer the most successful means to reach a new pool of target customers or to interact with existing customers.

A mobile is a personalized device of an individual. Hence, it renders immediacy to the advertisers while promoting a brand or business through this particular medium. Advertising to the potential customers via their most personal information source i.e. mobile device is the most effective tool of marketing. Advertising through mobiles reaches and influences the targeted customers with a richer impact. In mobile advertising, you can also have a control where your ad is seen and also track response and create mobile-specific landing pages for your products and services. Mobile ads reach your audience in minutes. As a mobile advertiser you can set your own precise targeting by specific keywords, locations, customer’s interest etc. One major benefit of mobile advertising is that you can easily manage your costs and success through real-time and coverage.

Mobile Ads are in vogue in the market. Several business holders, entrepreneurs, advertisers are adopting this technique of advertising for a richer and effective impact upon their target customers. Mobile Sms advertising campaigns are exclusively carried on. Business or brand holders do not hesitate to make heavy investment in this type of advertising as they find credible results out of every ad spend. However, advertising through mobiles is not expensive as compared to other mediums. Hence, mobile advertising can be embedded along with other promotional tools to endorse a brand, service or business. Mobile advertising coupled with internet advertising will not only promote your business to the target group but will also provide them an engaging brand experience.

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(ArticlesBase SC #3270940)

Tdiindia -
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Mobileandinternetadvertising.com (MAD) offering you the advertising. Here you can find extensive resources on in the form of Mobile advertising , Internet Advertising, online advertising, Advertising India, SMS mobile advertising, mobile advertisers, mobile marketing, Banner advertising.

Questions and Answers

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Identify the shortcomings associated with using the Internet Protocol (IP) designed for fixed networks on a roaming mobile device
Are you finding the internet to be stimulating or are you over it , i think way too much is said of the mobile net, i really have no desire to view the net via a phone , am i the only one ?
Whats the pros and cons of using sales data to evaluate advertising effectiveness

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Get the convenience of hands-free calling with a wireless Bluetooth headset. This LG HBM-520 wireless Bluetooth headset features dual microphones to help reduce ambient noise and improve reception for crystal-clear conversations.

Refurbished LG HBM-520 Wireless Bluetooth Headset
Make hands-free calls from your Bluetooth-enabled cell phone
Dual microphones reduce ambient noise and improve voice reception
Echo cancellation
Auto-reconnect capability
Convenient voice dialing
Last number redial
Notifies of incoming calls during current call
Call rejection function makes it easy to stop an incoming call
Product model: HBM-520

This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

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LG Prada HBM-510 Bluetooth Headset

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The LG Prada Bluetooth headset has a small LCD display, revealing information such as battery and volume. Comfortable, and useful, this headset has a unique finish that offers a chic look, while being small and light.

Features include a shorter pairing time, better connection, and lower signal interference
Universally compatible with all Bluetooth-enabled phones
High-quality display that shows caller ID
Call reject
Call waiting
Last number redial
Voice dialing
Bluetooth: v1.2
Talk time: Up to 8 hours
Standby time: Up to 200 hours
Dimensions: 54 mm long x 21.2 mm wide x 12.2 mm thick
Weight: 15.8 grams
Model number: HBM-510-PRADA

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Edgebrook Pointe, close to everything

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Jawbone II Bluetooth Headset Black (Bulk-packaged)

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Jawbone II Bluetooth headset eliminates real world noise better than other headsets
Headset lets you stay connected
Bluetooth features Jawbone’s patented NoiseAssassin technology
System separates speech from ambient noise with remarkable precision
Noise suppression algorithms for use in the most extreme acoustic noise environments including battlefields and helicopters
Jawbone detects when and how a person is speaking, models the noise, and aggressively eliminates it
Package includes: Jawbone bluetooth headset, one ear bud, one ear hook, home charger

For these systems to work, the speech must be significantly louder or spectrally different from the noise. These systems fail in loud environments or in the presence of other people’s speech. Furthermore, because they can’t accurately identify the speech signals, they distort the speech in the process of attempting to eliminate the noise. The result of this distortion is a significant degradation in intelligibility and quality in order to achieve a perceptual reduction in noise.

Bart Muskala – Jan Algoed (uk) : you have got yoursel an app …

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O Infiltrado – SmartBuy Wines – MooH Mobile Marketing + Mohallem/Artplan

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Property for sale in South Africa, Gauteng, Johannesburg, Roodepoort, Wilgeheuwel – …

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Proximity Marketing

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Samsung Wep475 Over-ear Hands-free Headset

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Keep your hands mobile with a hands-free device from Samsung. This Bluetooth in-ear headset features a new Broadcom Bluetooth chip that is a great value in a simple yet robust design that compliments any style.

Over-ear headset includes a clear, right or left ear user-changeable ear hook
Extremely comfortable, stable, thin over-ear hook keeps this headset tight to your ear and won’t flop around
Engineered with excellent ear coupling for improved audio and noise isolation capabilities
Fits outside the ear canal and stays on with or without the aid of the optional included ear hook
Provides crystal clear conversations through an algorithmic process in the DSP that eliminates unwanted background noise so the non-Bluetooth user receives crisp clean voice audio, even when the user is in a high-noise environment
Single pairing
Bluetooth version 2.1 + EDR
Class 2 device with Broadcom progressive noise filtering
Includes a user guide and a rapid AC travel charger
Model number: Wep475

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LG HBM-770 Bluetooth Earset

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FEATURES

Talk time: Up to 6 hours
Standby time: Up to 350 hours
Microphone Built-in
Over-the-ear mono headset
Noise cancelling microphone
Echo cancellation

WHAT’S IN THE BOX

LG HBM-770 Bluetooth Headset (Purple)
AC wall charger

New Mini Bluetooth wireless headset for PS3 motorola LG

Bluetooth Business Card — Tue, 23 Feb 2010 16:59:23 +0000

£1.14 (4 Bids)
End Date: Tuesday Feb-23-2010 7:43:19 GMT
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Business Card — Mon, 22 Feb 2010 19:59:24 +0000

£0.01 (0 Bid)
End Date: Monday Feb-22-2010 8:11:06 GMT
Buy It Now for only: £2.59
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Business Card — Sat, 20 Feb 2010 13:26:24 +0000

£0.01 (0 Bid)
End Date: Friday Feb-19-2010 9:07:08 GMT
Buy It Now for only: £2.54
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Business Card — Sat, 06 Feb 2010 20:24:39 +0000

£0.01 (0 Bid)
End Date: Saturday Feb-06-2010 9:04:32 GMT
Buy It Now for only: £2.50
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Bluetooth Headset For Nokia LG iPhone3G Samsung PS3

Bluetooth Business Card — Tue, 02 Feb 2010 07:11:22 +0000

£0.01 (0 Bid)
End Date: Monday Feb-01-2010 9:10:12 GMT
Buy It Now for only: £2.49
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