For Consumers who demand high performance and quality with uncompromising style. Audio Excellence. Enhanced noise/echo reduction package improves 4dB over H700. Get more done. Added features for the busy consumer, battery meter, easypair, and multipoint. Classic Update. New design details and updated color schemes improving a classic design. Boom Flip. Business demands a quick response, H710 continues the signature boom flip with Rapid Connect on/off flip.

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Hotels these days offer a wide array of services to their guests, usually through a great number of facilities. In big hotels in particular, communicating to the visitor the availability of all these services or features offered, is a substantial task.

Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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Athens International Airport

* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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In the world of rapid changing technology, continuously we are bombarded by names such as Bluetooth, wi-fi and TIVO. Technology has become so advance that people only need to press the button for changing the channel and use the technology of Bluetooth and infrared to transform the data.

So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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Updating the look of the Curve with a sleekly styled titanium finish, the BlackBerry Curve 8900 for T-Mobile is the thinnest and lightest full-QWERTY BlackBerry smartphone yet. In addition to its stunning good looks–with titanium-colored finish accented by chrome highlights–the Curve 8900 is packed with communication and location features. The built-in Wi-Fi (802.11 b/g) supports both voice and data, making it easier to stay connected to family, friends and colleagues using T-Mobile’s Unlimited HotSpot Calling service, while the built-in GPS supports location-based services including turn-by-turn navigation.

With its stunning titanium-colored finish and chrome highlights, the sleek and slender design of the BlackBerry Curve 8900 smartphone dresses it for any occasion (see larger image). Check out the Curve 8900 101 video demo.

And, of course, you’ll enjoy all the communication and connectivity features you’ve come to expect from a Blackberry phone–including email served up by the BlackBerry Internet Service and a full menu of messaging options (SMS, MMS, and IM). The handset’s advanced multimedia capabilities include a 3.2-megapixel camera with image stabilization, digital zoom, flash and the ability to record video and play video. Other features include a hot-swappable MicroSD/SDHC memory card slot (for cards up to 16 GB; 256 MB card included), Bluetooth for handsfree communication and stereo music streaming, multi-format digital audio player, unlimited any-network calling to any 5 people with a myFaves plan, and up to 5.5 hours of talk time.

T-Mobile Service Options
With T-Mobile HotSpot Enabled service, you’ll effortlessly transition between Wi-Fi calling and T-Mobile’s wireless network while you talk. You can get unlimited nationwide calls over Wi-Fi–at home via your wireless router or at any U.S. T-Mobile HotSpot. You can also use the HotSpot Enabled service via most open, or unsecured, wireless routers, as well as any secured wireless router for which you have access to the password from the owner. This phone is compatible with the 802.11b/g Wi-Fi standard as well as the following Wi-Fi Alliance certifications: WPA/WPA2 Personal and Enterprise, WMM, WMM Power Save, Wi-Fi Protected Setup. Whenever you’re not using a Wi-Fi network, the Curve works just like a regular mobile phone, using your Whenever Minutes under your T-Mobile voice plan.

Additionally, this mobile phone operates on GSM 850/900/1800/1900 networks and can handle high-speed data connectivity via T-Mobile’s EDGE network (which stands for “Enhanced Data Rates for Global Evolution”). As a quad-band world phone, this phone supports international roaming, extending the ability to stay connected while traveling abroad. This high-speed, mobile data and Internet access technology is fast enough to support a wide range of advanced data services (with average data speeds between 75-135Kbps), including full picture and video messaging, high-speed color Internet access, and email on the go.

This phone also includes compatibility with T-Mobile’s myFaves service, which allows you to call up to five of your most common contacts–on any network, even landlines–without using any of your minutes. Learn more about myFaves from T-Mobile.

Download cool new games, HiFi Ringers (real songs by today’s hottest artists), MegaTones (instrumental versions of songs), and wallpapers quickly, as well as stay connected via the Web, instant messaging, and email.

The Curve 8900 includes Wi-Fi connectivity, Bluetooth stereo music streaming, GPS navigation capabilities, MicroSD expansion to 16 GB, and more (see larger image).

Staying Connected
With BlackBerry’s push email technology, your email will find you without having to initiate a connection. BlackBerry devices are designed to remain on and continuously connected to the wireless network, notifying you as new email arrives. In addition to the text, you can also receive and view attachments in a wide range of popular file formats, including Microsoft Office, Corel WordPerfect, and Adobe PDF.

Browse the web with the integrated, full-featured browser, which quickly and efficiently displays HTML pages as well as enables you to set up RSS feeds to stay connected to up-to-the-minute news and blog posts. And keep up with your contacts using a variety of instant message (IM) networks, including the integrated Blackberry Messenger as well as downloadable clients for Google Talk, Yahoo! Messenger, and Lotus Sametime.

For corporate users, the Curve delivers all the enterprise email and messaging capabilities you’ve come to expect. It’s supported on BlackBerry Internet Service, giving you access to up to 10 work or personal email accounts (including most popular ISP email accounts), as well as BlackBerry Enterprise Server, enabling advanced security and IT administration within IBM Lotus Domino, Microsoft Exchange and Novell GroupWise environments.

Phone Features
With a refined design, the BlackBerry Curve 8900 smartphone supports both your professional and personal mobile communication needs to help you enjoy a more organized, balanced life. In addition to a sleek, stylish design, the powerful new smartphone includes a large, vivid display–the highest resolution available on a BlackBerry smartphone–as well as a 512 MHz next-generation processor for fast and responsive performance.

The striking 2.4-inch, 480 x 360-pixel display (65K colors) serves up crisp images, text and maps so information is easier to read, even when you’re on the go. It also includes a light-sensing feature that automatically adjusts backlighting for indoor, outdoor and dark environments. Like other Curve models, the Curve 8900 includes a trackball navigation system located on the top of the QWERTY keypad, and it features an integrated spell checker with a customizable dictionary to help maintain accuracy.

You can snap vivid photos as well as video clips using the 3.2-megapixel camera on the back of the Curve, which also features a 2x digital zoom, auto focus, image stabilization, and a flash. Transfer pictures and videos between your smartphone and your desktop computer easily using the USB cable that comes with the smartphone, or via Bluetooth technology.

You can also capture video clips on the go, with two resolution choices–480 x 352 pixels for saving to your PC and 176 x 144 pixels for sending via MMS messaging. In addition to recording videos, the Curve 8900 also supports mobile video streaming as well as videos saved from your PC. It’s compatible with DivX, XviD (MPEG4 Advance Simple Profile), H.263, and WMV3 formats.

Listen to your favorite music using the included stereo headset, or use an optional wireless headphone thanks to the Curve’s support for the Bluetooth stereo audio profile (A2DP/AVRCP). The Curve is compatible with a wide variety of file formats (.3gp, WAV, MIDI, AMR-NB, G711u/A, GSM610, PCM, MP3, AAC/AAC+/eAAC+, WMA9/10 Standard/Pro) and dedicated volume controls are conveniently located on the side of the handset.

Handsfree communication is easy thanks to the integrated speakerphone. This phone also provides Bluetooth wireless connectivity (version 2.0 + EDR), and includes profiles for communication headset, handsfree car kits, and file transfer. You can connect your laptop (either via Bluetooth or wired USB) and enjoy dial-up networking–surf the Internet, send email, and access files from a server.

With the Voice-Activated Dialing (VAD) feature, you can initiate a call just by telling the Curve who to call from your contact list–either via the integrated speakerphone or using an optional Bluetooth wireless headset. Other advanced phone features include advanced sound technology that cancels out background noise and echo, dedicated volume and mute keys, and the ability to customize the Curve with polyphonic and MP3 ringtones.

Capture high-resolution photos and videos with the 3.2-megapixel camera on the back.

The BlackBerry Browser on the Curve 8900 is designed to make on-the-go Internet browsing fast and fun–you can even start a search right from the home page. Navigate sites and zoom in on content using a trackball-controlled pointer, set bookmarks and view your history. Plus, the BlackBerry Browser works with a host of other applications to make things like online purchasing and tracking information on your favorite pages easier.

The easier a map is to read, the easier it is to follow. Together with BlackBerry Maps, the crisp, colorful screen of the Curve 8900 is designed to make it easier to find the location of businesses, restaurants, concert venues, parks and more by allowing you to check maps and get driving directions quickly and conveniently. When you’re connected to the network, you can even launch maps from your address book. BlackBerry Maps is also designed to help make trips easier by providing route options like fastest or shortest and displaying directions visually along with text-based turn-by-turn instructions.

Whether your instant messaging (IM) account is with Yahoo! Messenger, Google Talk, AOL Instant Messenger, ICQ or Windows Live Messenger, you can bring your IM community wherever life takes you. Like the desktop versions, these programs offer features like avatars and emoticons. And, because BlackBerry applications work together, you can also start an IM chat from your address book, call or email an IM contact while chatting or even check your calendar right from a chat.

Other features include:

• Easily synch with Microsoft Outlook: Stay in synch with your Contacts, Calendar, and Tasks in Microsoft Outlook
• Edit Microsoft Word, Excel and PowerPoint files: Just download attachments and start typing. You’ll enjoy many of the same features you do on your computer–copy and paste, font size and color, even bullets and numbering and more.
• Remote Search: If you prefer not to carry all your email on your Curve 8900 smartphone, Remote Search can be used to find emails that are still stored on your BlackBerry Enterprise Server using name, subject and other options to narrow the field.
• BlackBerry Media Sync: Sync your desktop iTunes music files with your BlackBerry smartphone.
• Free/Busy Lookup: View your colleagues’ calendars to see who’s available at what time right from your BlackBerry smartphone.
• RSS (Really Simple Syndication) feeds support: With RSS, you don’t need to check important websites for updates, new content can be pushed to you automatically.
• Send and receive text and picture messages (SMS and MMS)
• Bluetooth version 2.0 + EDR with the following profiles: A2DP (stereo music streaming), AVRC (remote control), HFP (hands-free car kits), HSP (communication headsets), DUN (dial-up networking), FTP (file transfer), PBA (transfer contacts)

Vital Statistics
The Blackberry Curve 8900 weighs 3.9 ounces and measures 2.4 x 4.3 x 0.5 inches. Its 1400 mAh lithium-ion battery is rated at up to 5.5 hours of talk time, and up to 360 hours (15 days) of standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS/EDGE frequencies.

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This class 2 Bluetooth Dongle enables computers to communicate with any Bluetooth peripherals such as computers, PDAs, mobile phones, printers, etc. wirelessly. The compact and lightweight design makes this Bluetooth USB dongle a perfect travel companion.

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A new trend has set in the mobile marketing from the year 2006 with the Bluetooth marketing or proximity marketing. This new technique is becoming highly popular among the en users of mobile phones. With this technology, users can connect their phone between the distances of 20 meters. Users can share data without paying single penny. There are various advantages of Bluetooth marketing which are listed below:

Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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A new trend has set in the mobile marketing from the year 2006 with the Bluetooth marketing or proximity marketing. This new technique is becoming highly popular among the en users of mobile phones. With this technology, users can connect their phone between the distances of 20 meters. Users can share data without paying single penny. There are various advantages of Bluetooth marketing which are listed below:

Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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Author: BigTimeWireless

Keywords: sony ericsson w350 350 w350i cell phone mobile cellular technology cellphone gadget pda smartphone smart 2008 2009 2007 walkman man walk music mp3 cool best

Added: July 8, 2009

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A new trend has set in the mobile marketing from the year 2006 with the Bluetooth marketing or proximity marketing. This new technique is becoming highly popular among the en users of mobile phones. With this technology, users can connect their phone between the distances of 20 meters. Users can share data without paying single penny. There are various advantages of Bluetooth marketing which are listed below:

Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is â

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