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Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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With its stunning titanium-colored finish and chrome highlights, the sleek and slender design of the BlackBerry Curve 8900 smartphone dresses it for any occasion (see larger image). Check out the Curve 8900 101 video demo.

And, of course, you’ll enjoy all the communication and connectivity features you’ve come to expect from a Blackberry phone–including email served up by the BlackBerry Internet Service and a full menu of messaging options (SMS, MMS, and IM). The handset’s advanced multimedia capabilities include a 3.2-megapixel camera with image stabilization, digital zoom, flash and the ability to record video and play video. Other features include a hot-swappable MicroSD/SDHC memory card slot (for cards up to 16 GB; 256 MB card included), Bluetooth for handsfree communication and stereo music streaming, multi-format digital audio player, unlimited any-network calling to any 5 people with a myFaves plan, and up to 5.5 hours of talk time.

T-Mobile Service Options
With T-Mobile HotSpot Enabled service, you’ll effortlessly transition between Wi-Fi calling and T-Mobile’s wireless network while you talk. You can get unlimited nationwide calls over Wi-Fi–at home via your wireless router or at any U.S. T-Mobile HotSpot. You can also use the HotSpot Enabled service via most open, or unsecured, wireless routers, as well as any secured wireless router for which you have access to the password from the owner. This phone is compatible with the 802.11b/g Wi-Fi standard as well as the following Wi-Fi Alliance certifications: WPA/WPA2 Personal and Enterprise, WMM, WMM Power Save, Wi-Fi Protected Setup. Whenever you’re not using a Wi-Fi network, the Curve works just like a regular mobile phone, using your Whenever Minutes under your T-Mobile voice plan.

Additionally, this mobile phone operates on GSM 850/900/1800/1900 networks and can handle high-speed data connectivity via T-Mobile’s EDGE network (which stands for “Enhanced Data Rates for Global Evolution”). As a quad-band world phone, this phone supports international roaming, extending the ability to stay connected while traveling abroad. This high-speed, mobile data and Internet access technology is fast enough to support a wide range of advanced data services (with average data speeds between 75-135Kbps), including full picture and video messaging, high-speed color Internet access, and email on the go.

This phone also includes compatibility with T-Mobile’s myFaves service, which allows you to call up to five of your most common contacts–on any network, even landlines–without using any of your minutes. Learn more about myFaves from T-Mobile.

Download cool new games, HiFi Ringers (real songs by today’s hottest artists), MegaTones (instrumental versions of songs), and wallpapers quickly, as well as stay connected via the Web, instant messaging, and email.

The Curve 8900 includes Wi-Fi connectivity, Bluetooth stereo music streaming, GPS navigation capabilities, MicroSD expansion to 16 GB, and more (see larger image).

Staying Connected
With BlackBerry’s push email technology, your email will find you without having to initiate a connection. BlackBerry devices are designed to remain on and continuously connected to the wireless network, notifying you as new email arrives. In addition to the text, you can also receive and view attachments in a wide range of popular file formats, including Microsoft Office, Corel WordPerfect, and Adobe PDF.

Browse the web with the integrated, full-featured browser, which quickly and efficiently displays HTML pages as well as enables you to set up RSS feeds to stay connected to up-to-the-minute news and blog posts. And keep up with your contacts using a variety of instant message (IM) networks, including the integrated Blackberry Messenger as well as downloadable clients for Google Talk, Yahoo! Messenger, and Lotus Sametime.

For corporate users, the Curve delivers all the enterprise email and messaging capabilities you’ve come to expect. It’s supported on BlackBerry Internet Service, giving you access to up to 10 work or personal email accounts (including most popular ISP email accounts), as well as BlackBerry Enterprise Server, enabling advanced security and IT administration within IBM Lotus Domino, Microsoft Exchange and Novell GroupWise environments.

Phone Features
With a refined design, the BlackBerry Curve 8900 smartphone supports both your professional and personal mobile communication needs to help you enjoy a more organized, balanced life. In addition to a sleek, stylish design, the powerful new smartphone includes a large, vivid display–the highest resolution available on a BlackBerry smartphone–as well as a 512 MHz next-generation processor for fast and responsive performance.

The striking 2.4-inch, 480 x 360-pixel display (65K colors) serves up crisp images, text and maps so information is easier to read, even when you’re on the go. It also includes a light-sensing feature that automatically adjusts backlighting for indoor, outdoor and dark environments. Like other Curve models, the Curve 8900 includes a trackball navigation system located on the top of the QWERTY keypad, and it features an integrated spell checker with a customizable dictionary to help maintain accuracy.

You can snap vivid photos as well as video clips using the 3.2-megapixel camera on the back of the Curve, which also features a 2x digital zoom, auto focus, image stabilization, and a flash. Transfer pictures and videos between your smartphone and your desktop computer easily using the USB cable that comes with the smartphone, or via Bluetooth technology.

You can also capture video clips on the go, with two resolution choices–480 x 352 pixels for saving to your PC and 176 x 144 pixels for sending via MMS messaging. In addition to recording videos, the Curve 8900 also supports mobile video streaming as well as videos saved from your PC. It’s compatible with DivX, XviD (MPEG4 Advance Simple Profile), H.263, and WMV3 formats.

Listen to your favorite music using the included stereo headset, or use an optional wireless headphone thanks to the Curve’s support for the Bluetooth stereo audio profile (A2DP/AVRCP). The Curve is compatible with a wide variety of file formats (.3gp, WAV, MIDI, AMR-NB, G711u/A, GSM610, PCM, MP3, AAC/AAC+/eAAC+, WMA9/10 Standard/Pro) and dedicated volume controls are conveniently located on the side of the handset.

Handsfree communication is easy thanks to the integrated speakerphone. This phone also provides Bluetooth wireless connectivity (version 2.0 + EDR), and includes profiles for communication headset, handsfree car kits, and file transfer. You can connect your laptop (either via Bluetooth or wired USB) and enjoy dial-up networking–surf the Internet, send email, and access files from a server.

With the Voice-Activated Dialing (VAD) feature, you can initiate a call just by telling the Curve who to call from your contact list–either via the integrated speakerphone or using an optional Bluetooth wireless headset. Other advanced phone features include advanced sound technology that cancels out background noise and echo, dedicated volume and mute keys, and the ability to customize the Curve with polyphonic and MP3 ringtones.

Capture high-resolution photos and videos with the 3.2-megapixel camera on the back.

The BlackBerry Browser on the Curve 8900 is designed to make on-the-go Internet browsing fast and fun–you can even start a search right from the home page. Navigate sites and zoom in on content using a trackball-controlled pointer, set bookmarks and view your history. Plus, the BlackBerry Browser works with a host of other applications to make things like online purchasing and tracking information on your favorite pages easier.

The easier a map is to read, the easier it is to follow. Together with BlackBerry Maps, the crisp, colorful screen of the Curve 8900 is designed to make it easier to find the location of businesses, restaurants, concert venues, parks and more by allowing you to check maps and get driving directions quickly and conveniently. When you’re connected to the network, you can even launch maps from your address book. BlackBerry Maps is also designed to help make trips easier by providing route options like fastest or shortest and displaying directions visually along with text-based turn-by-turn instructions.

Whether your instant messaging (IM) account is with Yahoo! Messenger, Google Talk, AOL Instant Messenger, ICQ or Windows Live Messenger, you can bring your IM community wherever life takes you. Like the desktop versions, these programs offer features like avatars and emoticons. And, because BlackBerry applications work together, you can also start an IM chat from your address book, call or email an IM contact while chatting or even check your calendar right from a chat.

Other features include:

• Easily synch with Microsoft Outlook: Stay in synch with your Contacts, Calendar, and Tasks in Microsoft Outlook
• Edit Microsoft Word, Excel and PowerPoint files: Just download attachments and start typing. You’ll enjoy many of the same features you do on your computer–copy and paste, font size and color, even bullets and numbering and more.
• Remote Search: If you prefer not to carry all your email on your Curve 8900 smartphone, Remote Search can be used to find emails that are still stored on your BlackBerry Enterprise Server using name, subject and other options to narrow the field.
• BlackBerry Media Sync: Sync your desktop iTunes music files with your BlackBerry smartphone.
• Free/Busy Lookup: View your colleagues’ calendars to see who’s available at what time right from your BlackBerry smartphone.
• RSS (Really Simple Syndication) feeds support: With RSS, you don’t need to check important websites for updates, new content can be pushed to you automatically.
• Send and receive text and picture messages (SMS and MMS)
• Bluetooth version 2.0 + EDR with the following profiles: A2DP (stereo music streaming), AVRC (remote control), HFP (hands-free car kits), HSP (communication headsets), DUN (dial-up networking), FTP (file transfer), PBA (transfer contacts)

Vital Statistics
The Blackberry Curve 8900 weighs 3.9 ounces and measures 2.4 x 4.3 x 0.5 inches. Its 1400 mAh lithium-ion battery is rated at up to 5.5 hours of talk time, and up to 360 hours (15 days) of standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS/EDGE frequencies.

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Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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2. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by
3. What is Proximity Marketing? – by

Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is Do you accept the data from someone? You need to do Yes/No to accept the data. If you press yes then the data will download on your phone but if you reject then it will not download on your phone. The data that you share with the help of Bluetooth is totally free. All you need is a phone of Bluetooth feature and enough memory to store the data. With this effective and simple feature of mobile phone, mobile phone users are demanding handset with Bluetooth feature.

Bluetooth tool is continuously growing in the market and there are countless users those are using Bluetooth in their day to day life to share their data. Therefore, there are lots of companies which are promoting Bluetooth in the marketing with various effective tools.

Bluetooth is increasing their popularity in almost every country like India, Dubai, US, etc. Various companies are already involved and some are involving themselves in the sector of Bluetooth marketing in various countries. In developing countries like India, Dubai, etc. companies are doing Bluetooth marketing Dubai, India, US, etc.

Bluetooth Marketing, an astonishing system that uses Bluetooth wireless technology to target your audience at close proximity to your establishment with the direct response message.

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1. Proximity Marketing: A New Trend – by
2. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by
3. What is Proximity Marketing? – by

Author: BigTimeWireless

Keywords: sony ericsson w350 350 w350i cell phone mobile cellular technology cellphone gadget pda smartphone smart 2008 2009 2007 walkman man walk music mp3 cool best

Added: July 8, 2009

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Free messages sending : Users can send lots of messages to mobiles and PDAs quickly with no transmission cost.

24×7x365 delivery: Users can share their data anytime throughout the whole day. Bluetooth is the effective tool that helps end user to share their data with no cost. Data that you can share through Bluetooth are:

:Audio and video

:vCal

:Images of your own or JPEG files

:Animates moving images or still images

Bluetooth equipments are also available in the market that can also help users to make the calls. While sharing data, a simple question will appears on your phones that is â

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3. Proximity Marketing Campaigns – Interview with Mr Antoniadis – by

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The advancement in communication technology can be measured by the successful introduction of Bluetooth headsets on the market. These headsets have changed the way we communicate with the rest of the world. There are several unique and new products that have been successfully introduced by this technology to enhance communication facilities among people across the globe.

The cell phones with Bluetooth technology are compatible and completely wireless. One can easily communicate and work with computer, PDA, mp3 player and the navigational system of the car via Bluetooth technology without worrying about cords.

In earlier days, people used take over a phone and drive. This used to cause road accidents. With Bluetooth it has become extremely easy to stay in touch with your family and friends while driving car. All you require to do is to speak the name of the person you want to talk to and the phone will dial the number for you. You can also take help of an earpiece and microphone or a system routed through your vehicles radio system. With so many excellent communication options, you can easily enjoy the best of wireless phone benefits while driving.

Bluetooth has created a revolution in the field of communication. Want to know how and why? Read on.

The digital pen can be called as another wonder introduced via Bluetooth technology. This pen works with digital paper. You can write just as you would with normal pens. It is easy to write in your own handwriting on the digital paper. Once you place the pen its home via your computer, the computer will uploaded the images from the pen to your computer. Artists can utilize these pens to its fullest. They can easily save the ideas that come on their mind without having to mess with a scanner and copier. This pen is also beneficial for signature pages. Now, you no more require to print or sign. All you need to do is to sign the digital paper and upload on your computer.

If you are looking for something that can navigate well, then TomTom is a great invention of Bluetooth technology. It provides you the most appropriate directions available. With satellite navigation, you can easily locate a particular direction when driving. Bluetooth technology is a great wonder in communication technology. It has actually helped us to enjoy communication and other facilities. There are several things to choose from. It works towards making life easier and better for people across the globe.

Bluetooth technology is the latest and the best invention in the wireless communication industry so far.

Steve Arun is Internet Marketing; Client Account Specialist for http://www.freebluetooth4u.com a resource guide providing information’s about Bluetooth Cell Phones. Go now to BlueTooth Resource guide to learn more about most popular cellphones.

Article Source: http://EzineArticles.com/?expert=Steve_Arun

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Everyone is so excited about the newest wave of technology in cell phones, Bluetooth. By now many of us have started throwing out our old cell phones and updating with this new technology. But the rest of you just have one question …..What is Bluetooth technology? Well you’ve come to the right place, read on to find out more about this exciting new technology and how it could change the way you communicate to the world.

If you hate messy cords then Bluetooth may be just what you’re looking for. This technology works by using radio signals to connect devices in a short range, creating a wireless network. Bluetooth technology is not just for cell phones it also can eliminate the messy bundle of cords you use to connect all of your computer equipment. With the level of technology from a Bluetooth enabled USB adapter you can clean up your workstation and have room to connect more products and hardware to your computer.

The major feature that makes Bluetooth technology so attractive to so many people is its ability to use less power. Using Bluetooth technology is a great way to connect all of the computers in a network. Bluetooth technology can handle both voice and data transmissions simultaneously. Meaning you can enjoy hands free printing and faxing and hands free talking. Other products besides computer and cell phones have began to use Bluetooth technology in innovate ways including digital cameras and MP3P Players. Many new products you buy off of store shelves are coming with Bluetooth technology preinstalled.

Bluetooth technology is here to stay, incorporate Bluetooth into your home and office today! The technology is easy to install, very affordable and can make your technology needs more convenient and hassle free. The technology offered from Bluetooth will only continue to get better so stay tuned!

Jakob Culver is the owner and editor of AZArticles.com, a article directory and search engine where you can find more articles related to The Convenient Technology of Bluetooth Wireless

Article Source: http://EzineArticles.com/?expert=Jakob_Culver

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A lot of people today wonder about whether Bluetooth Marketing, and proximity marketing in general is legal, as people claim it can be considered as SPAM and annoying.

On the one hand, we must first see whether these marketing approaches are legal. Obviously, if they are not, there is no point discussing it any further, we can simply dismiss the discussion and file a law suit against anyone running such campaigns. The legal framework is different in every country around the world, and in some cases dramatically (take for example the death penalty). However, the European Union, now has some common guidelines across all its member countries, and so do the United States, for each state. Therefore, each country might have its own laws and I would be interested if any of you out there live in a country that has any specific laws about proximity or text marketing, I would be very interested to find out. Please leave a comment by clicking the yellow post-it note.

I am only aware of E.U. regulations by the European Commission, and I also came across this article, by Victoria Southern, a solicitor with Pinsent Masons, discussing the legal framework regarding SMS and Proximity marketing, in the U.K. She concluded that proximity and text marketing are both legal, as long as specific guidelines are adhered to, such as the ability to opt-out for the consumer in SMS marketing, and obtaining the consumer consent before sending them any content.

Even with the legality of the approach established, however, we all know (too well sometimes) that some marketing approaches, though legal, can be extremely annoying. In the case of proximity marketing especially, where the consumer is required to opt-in, we must take special care to ensure they have good reason too, otherwise the campaign is destined to fail miserably. I have written a separate article with some advice and tips on running a successful proximity marketing campaign, but the most important thing is not to pass your service on as spam. Proximity marketing is not just about broadcasting an image on to the passers-by mobile phones. It has a lot to do about the content of the message (be it video, image, audio, etc.) and the value the recipient of your message gets from receiving your message. For example, just sending out your logo via Bluetooth to anyone passing by your shop, might seem like a good way to increase awareness and brand recognition, but things are not always like that.

The first time an end user experiences proximity marketing and receives your message there’s a sense of novelty, and interest about the new way in which the message is received, but the user quickly gets accustomed to this, and sees the message for what it really is. When proximity marketing has become more common though, (which, incidentally, is not too far into the future) messages such as these will be considered spam. What you need is to provide some true value-added services to your customers. Give them some reason to want to use your proximity marketing service.

Among the available online resources is also the Mobile Marketing Association website, which contains a code of conduct for mobile marketers, and also provides a number of other resources such as mobile advertising guidelines, etc. These can be useful tools if you are looking to run a successful campaign, and want to avoid common pitfalls, and it’s a good place to start.

In general, I would say the legal issues are easily overcome. What is more difficult, and also of more value and to the point, is picking the right one out of all the proximity marketing services you can offer to your audience, and run a campaign which benefits everyone: the marketer, the end-user, and the service provider. Happy mobile marketing!

Giorgos Saslis

http://www.mobile-marketing-blog.net/

Mobile Marketing Campaigns & Mobile Advertising News.
Bluetooth Marketing & Proximity Marketing Updates.

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Most everyone has heard about Bluetooth wireless networking. It is a popular technology that is found in just about every corner of the globe and in numerous types of electronic equipment. The specifications for the powerful Bluetooth technology was invented during the 1990s and started to be introduced into the marketplace near the end of the century.

Ericsson (now Sony Ericsson) developed Bluetooth in an attempt to standardize wireless technology networking so that it would be cheaper and easier to integrate several devices. The ideal situation for the consumer would be for electronic companies to produce a single, shared standard, allowing customers to collaborate their wireless devices regardless of who made the products.

One of the factors that has helped Bluetooth become so popular, and the standard in short-range wireless communication, was the decision that Ericsson made to keep the Bluetooth specifications royalty free. Companies interested in implementing the technology were invited to join a consortium of developers and were then allowed to use the technology free-of-charge in any of their products.

This standard makes technology extremely affordable for manufacturers to continue creating groundbreaking equipment that incorporates the desired technology. Because of this, these devices have also become cheaper to the end user, and it has allowed Bluetooth networking to be the mobile wireless technology standard.

These electronic gadgets and tools can seamlessly connect and communicate with each other, transferring both voice and data simultaneously, thanks to the marvels of wireless networking technology. Bluetooth technology is designed for three types of wireless defined communication ranges.

Of these, the Class 2 wireless devices are the most powerful, having a range of up to 300 feet. Effective ranges of 50-100 feet are provided by lesser powered class 2 devices. Class 3 devices use less power, and their range is more limited to only about 15 to 30 feet.

Many people do not realize that Bluetooth technology was only designed for short-range connectivity and communications. When it was designed, the short-range limitation was actually an intentional feature.

This short-range design limits the possibility of interference from nearby electrical devices. This form of security prevents others from connecting with your devices, and protects the device along with your data.

Using less power, a necessary requirement for short distance transmission, is another benefit of limiting the range of networking devices. Less power required means an increased battery life, a key component required by most users, as a good many of their Bluetooth devices are powered by batteries.

There are a multitude of electronic devices that use Bluetooth wireless networking standards, such as: many wireless PDAs, wireless phones and wireless headsets that work in conjunction with each other and the Bluetooth wireless printer and wireless stereo headset, just to mention a few. Bluetooth technology is increasingly in demand in a wider range of products and manufacturers are working hard to satisfy this demand with more compatible electronic devices.

As a Sacramento computer service expert Graham Pendegrast knows how useful Bluetooth technology can be for a company’s networking needs. For more complicated networking jobs Graham recommends Integral Networks, a Sacramento IT consulting company.

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If you’re one of those who drives a BMW 3 or 5 series or X5 built between 2002 and 2006 and are seeking a way to bring your car’s sound system up to date, consider a BMW Bluetooth retrofit for your automobile’s sound system.

What Is Bluetooth?

You’ve probably heard of Bluetooth, but may not know exactly what it is, how it works or why you should equip your older vehicle with a BMW Bluetooth retrofit.

Bluetooth technology (named after a rather despotic Scandinavian king of the late Viking Age) is really a type of electronic protocol – an industry standard that allows different electronic devices such as personal computers, printers, cel phones, and a wide range of digital devices to connect to each other and exchange information without the need for cumbersome cables and wires. It operates in a manner that is similar to a short-range radio frequency.

Uses and Capabilities

Bluetooth is highly effective for small devices that are in close proximity (up to 100 meters apart, depending on whether the device is Class I, II or III). Because of this, a BMW Bluetooth retrofit is ideal for the small, enclosed environment of an automobile interior.

If you’re like many busy people, you have a mobile phone with you and activated most of the time – including drive time. However, use of a cel phone while driving is unsafe, and actually illegal in many places. By installing a BMW Bluetooth retrofit in your classic vehicle, you’ll enjoy “hands-free” communication when receiving an important call while behind the wheel. You won’t even have to remove your cel phone from your pocket!

Taking It To The Next Level

A BMW Bluetooth retrofit allows you to integrate your cel phone into your vehicle quickly and easily. One of the most useful aspects of this is the ability to activate your cel phone and dial a number using voice commands. If your phone is equipped with this capability, you can simply speak the number you wish to dial, and your BMW Bluetooth retrofit allows it to dial it for you – automatically!

In addition, newer phones and navigation systems can display information right on your vehicle’s own digital displays (i.e., the instrument cluster).

No More Missed Calls

You probably enjoy playing your radio or CDs while commuting. You’ll be glad to know that the BMW Bluetooth retrofit automatically mutes the music or other audio programming when receiving or making a call.

Get Started Now

The BMW Bluetooth retrofit is designed for simple installation using the original manufacturer wiring. It really is as simple as “plug and play,” and afterwards, you’ll be able to control all of your cell phone’s functions using nothing more than the steering wheel controls, radio knobs and of course, your own voice. It’s easy and economical to update your vehicle with a BMW Bluetooth retrofit.

Wayne Hemrick installs audio systems for BMW’s. He specializes in the BMW Bluetooth retrofit, and provides advice on BMW Bluetooth installation. If you are considering a BMW Bluetooth retrofit, Wayne’s advice will be helpful in understanding how the BMW Bluetooth kits work.

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Bluetooth wireless networking is a technology that is sweeping the globe and being integrated into a wide variety of electronic devices these days. The underlying Bluetooth technology was developed in the mid 1990s and began to be seen in more and more pieces of equipment toward the end of the decade.

The developers of Bluetooth, Ericsson (which has since become Sony Ericsson), endeavored to create a single standard for wireless technology networking that could be easily and inexpensively integrated into various electronic devices for ease of connectivity. Having a single standard shared by all electronic developers, designers and manufacturers was the ideal because it would allow the end user to enjoy wireless networking of their devices, regardless of who manufactured the electronic item.

Ericsson made a strategically brilliant decision in the early days of Bluetooth wireless networking technology. They decided to make the Bluetooth specifications available free of charge to companies that were interested in developing and implanting the technology into their products. This created a spirit of cooperation amongst the developers.

This has helped to make this technology very affordable for companies to continue to develop innovative products using the latest technology platform. This has also made its networking to quickly become the standard in mobile wireless technology, and has made the devices more affordable for the end user as well.

With wireless networking technology functioning in different devices, these electronic tools and gadgets are able to seamlessly connect with each other and communicate and transfer both voice and data simultaneously. The Bluetooth wireless technology provides for three different kinds of defined communication ranges.

The Class 1 devices are the most powerful and have a range of up to 300 feet. Class 2 devices are of lesser power and provide an effective range of 50 to 100 feet. The Class 3 devices require even less power and their range is limited to approximately 15 to 30 feet.

One thing many people fail to recognize is that this latest technology was never designed to provide for anything other than short-range connectivity and communications. And, this short-range limitation is actually a benefit that was intentionally designed into the specifications.

The first benefit of the short-range design of its networking is that this factor limits the possibility of interference from devices belonging to others who are in close proximity. This keeps others from connecting with your devices and is a form of basic security intended to protect your devices and your data.

Another benefit of limiting the range of networking devices is that less power is required for the transmission over shorter distances. This in turn means that you can enjoy longer battery life, and since the majority of its enabled products are powered by battery, this is an important feature for most users.

There are a multitude of electronic devices that use Bluetooth wireless networking standards, such as: the Bluetooth wireless PDA, the Bluetooth wireless phone and the Bluetooth wireless headset than works in conjunction with them, the Bluetooth wireless printer, the Bluetooth wireless stereo headset, just to mention a few. Bluetooth technology is increasingly in demand in a wider range of products and manufacturers are working hard to satisfy this demand with more Bluetooth enabled electronic devices.

Educate yourself further about bluetooth wireless networking from Mike Selvon articles portal. Your feedback is valued and appreciated at our bluetooth wireless technology blog where a free audio gift awaits you.

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If you’ve got a wireless network for your computers already, well, you might get a bit excited about what I’m going to say next. How would you feel if your PDA, your mobile phone, your mp3 player and almost everything else you connect to your computer could be wireless too? You’d like that? Well, it’s already a reality and has been for some time now.

Bluetooth is wireless and automatic, and has a number of interesting features that can simplify our daily lives. Bluetooth is a standard developed by a group of electronics manufacturers that allows any sort of electronic equipment — from computers and cell phones to keyboards and headphones — to make its own connections, without wires, cables or any direct action from a user. Read on…

Personal Area Network.

Using wireless networking with your personal gadgets is often called PAN, which stands for Personal Area Network. The idea is that, in the future, we’ll all have laptop computers with their batteries charged and no more need to connect any wires to them at all — you just place your Bluetooth device near the computer, and the computer sees it and can use it straightaway.

Bluetooth has been around and in-use since 1999, and it’s only getting more popular. It was designed to be secure, low cost, and easy to use from day one.

There are two classes of Bluetooth that are in popular use: class 1 and class 2. Class 2 is the most common and cheaper standard, allowing you to use a device that is up to 10 metres (32 feet) away. Class 1 is rarer, but you can still find devices that use it easily enough, and it has ten times the range: 100 metres or 320 feet.

How Does It Work?

Bluetooth is more flexible than 802.11 wireless networking, in exchange for the shorter range. Essentially, a Bluetooth-enabled computer has one Bluetooth receiver installed in it, and this receiver can then be used with up to 7 nearby Bluetooth devices. On the other end, wireless devices do not need to have Bluetooth installed if they support it — it is already integrated.

Like 802.11, Bluetooth works by using radio signals to create bandwidth. It is not, though, the same thing as an old-style wireless mouse or keyboard, which required a receiver to be plugged into one of your computers’ ports, and didn’t have range or stability anywhere near that of Bluetooth.

Many computers now come with built in Bluetooth, especially Apple Macs. If you want to add Bluetooth to a computer that doesn’t come with it pre-installed, you should probably use a USB to Bluetooth adapter, although internal Bluetooth devices to install in your computer are available. If you have a laptop and a spare PCMCIA slot, you can get Bluetooth cards for that too.

What Can You Do With Bluetooth?

Mobile phones with Bluetooth are very popular, and so are PDAs — the instant synchronisation of addresses and calendars to a computer is a useful feature. Other than that, almost anything that would usually use USB can be done using Bluetooth, including digital cameras, mp3 players, printers, and even mice and keyboards. If you take a look through the comprehensive list of Bluetooth ‘profiles’ (kinds of devices that could, in theory, be Bluetooth enabled), it includes cordless phones, faxes, headsets, and even video.

Basically, more than anything, Bluetooth is a replacement for USB: some say that while 802.11 wireless networking is wireless Ethernet, Bluetooth is wireless USB.

Not Just for Computers.

Part of the power of Bluetooth is that it isn’t just used to connect things to computers — it can be used to connect almost anything to anything else, if both things are Bluetooth-enabled and recognise each other.

Mobile phones, in particular, take advantage of this. Hands-free headsets often use Bluetooth to communicate with the phone. Some cars, for example, now have on-board computers that will connect with a Bluetooth phone and allow you to make hands-free calls, regardless of where the phone is in the car (even if you’ve left it in your bag in the trunk!)

On top of that, of course, Bluetooth devices can communicate with each other. This has led to some people sending messages from their Bluetooth PDAs to others in close range — not an especially useful feature, but quite fun. This is called ‘bluejacking’, and the first recorded instance of it was a man who sent a Bluetooth message to another man’s Nokia phone while they were in a bank together. What did the message say? ‘Buy Ericsson’.

Since then, it has become possible to send images by bluejacking, and it is widely believed to be the newest advertising medium — yes, it lets billboards send messages to your phone, a practice known as ‘bluecasting’. Whether you think that’s cool or annoying, of course, is your choice.

Written by Jason Keno of DetectiveAgents.com
Private Investigation and PC Security Software.

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To enable most of the features on your phone you need to connect it to your computer. Most phones now come with all the necessary accessories to connect your phone and computer. Most mobile phones today have a feature called Bluetooth. This feature enables you to wirelessly connect your phone to your computer. Therefore you don’t need any wires to connect. Another way to connect the phone is through a data cable which usually plugs into your phone and the computer’s USB port. This cable sometimes also recharges your phone while plugged in.

To properly connect the phone you also require the appropriate software. Most phone companies such as Nokia, Sony Ericsson, Motorola and Samsung have the appropriate software on their website. You simply need to download the software and connect your phone via the data cable or the Bluetooth adaptor.

The software allows you to transfer files from your mobile phone to your computer. This includes transferring ring tones, MP3s, videos and pictures. By transferring the MP3s you can listen to music and set your own ring tone to distinguish your phone from everyone else’s mobile. You can set the pictures as wall papers and some of these phones allow you to even watch movies on them. You can also transfer the pictures you took with your phone onto your computer. The software also allow you to update your phone book and save it to prevent you from losing your contacts if your phone happens to delete them.

Stuffaccess.co.uk is a UK online retailer that specializes in the sales of Auto, Mobile Phone and Computer Accessories. They carry a wide variety of quality products, including Data Cables & Bluetooth Adaptors

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If you drive a BMW 3 Series, 5 Series or X-5 vehicle built between 2002 and 2006 and you find yourself needing to use a cell phone while driving, you must have a BMW Bluetooth upgrade module today. Recent tragic and near-tragic events have demonstrated that attempting to use a cell phone while driving is unsafe, posing a potentially deadly hazard to yourself and others. Meanwhile, growing numbers of states and cities are passing legislation making it illegal to use a cell phone while driving. By installing a BMW Bluetooth upgrade module, you’ll be able to comply with these new laws while using your cell phone with greater safety.

How Bluetooth Works

It is unlikely that there is anyone today who has not encountered, used, or at least heard of Bluetooth technology. What most people do know is that Bluetooth is a wireless technology that allows people to use a mouse and keyboard with the personal computers without the spaghetti-like tangle of cords.

Bluetooth is indeed this, but it is much more. It is actually a protocol, using low-bandwidth radio waves, that allows all kinds of digital devices to “talk” to each other. Musicians may remember MIDI (Musical Instrument Digital Interface), an industry standard that allows a wide variety of musical instruments to communicate and be played by a single person. What MIDI did for music, Bluetooth has done for computers, cell phones, digital cameras, and even game consoles!

Integrating Bluetooth With Your BMW

Getting back to the subject at hand, the BMW Bluetooth upgrade module will allow you to update your vehicle by fully integrating your cell phone into your BMW’s sound system. Using the car’s OEM radio and speakers, you will be able to receive incoming calls without ever having to physically reach for your cell phone. The BMW Bluetooth upgrade module even mutes your radio programming automatically when an incoming phone call is detected.

You’ll also be able to make outgoing calls using the buttons on your steering wheel and voice command. Not all cell phones are supported, but you’ll still be able to take advantage and enjoy the safety of being able to use your cell phone without looking away from the road or removing your hands from the steering wheel.

It’s Easy and Inexpensive

The BMW Bluetooth upgrade module is an affordable way to bring your car’s capabilities up-to-date, and the specific instructions that are included takes the mystery out of installation. Each BMW Bluetooth upgrade module is model-specific and based on original equipment manufacturer parts. It’s virtually “plug and play.”

With just a few pieces of information about your vehicle a reputable audio installer, can have you set up with the correct BMW Bluetooth upgrade module in no time.

Audio sound system expert Wayne Hemrick explains how the BMW Bluetooth Upgrade Module integrates with your cell phone. The BMW Bluetooth Upgrade Module allows you to update your vehicle by fully integrating your cell phone into your BMW’s sound system. For those new to BMW Bluetooth technology, Wayne discusses it’s history and uses.

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Bluetooth is a wireless communication protocol that provides a method of wirelessly exchanging data between bluetooth enabled devices. Unlike Wi-Fi which requires more power to operate and a separate configuration for each device, Bluetooth requires low power consumption, is relatively simple to use, and is designed for use in a much smaller area. A network of devices formed around Bluetooth is known as a PAN, or Personal Area Network.

While the technology has been around for over ten years and its use has steadily grown, still relatively few take full advantage of the many capabilities it presents. One excellent use of Bluetooth technology for the consumer is in the home office.

The conversion of a typical home office set up to wireless technology is fairly simple and straightforward. It is not required to have any programming skills or advanced computer skills in order to make it work.

In converting your home office to Bluetooth wireless, the first order of business is acquiring an adapter for your computer. This is a small device which plugs into the USB port of your computer and will allow your computer to communicate with Bluetooth components. Many of these adapters (or dongles) are similar in size to the popular USB flash drives. The adapter becomes the “master” and is capable of communicating with up to seven Bluetooth enabled devices. They are manufactured by many well known companies in the wireless field, such as D-link and Linksys, and are readily available.

Moving on, you may then want to consider a wireless mouse and keyboard. These devices must be purchased with Bluetooth technology pre-installed (there are no converters available for these components). There are a considerable number on the market and most work basically the same. Your choice should be one of personal preference and as these are separate devices it is not necessary to replace both. Several of the more popular models are made by Logitech and Microsoft.

Next step is the printer. While there are several newer printers on the market that are bluetooth enabled, many opt for a printer adapter which will do the same job. If you are in the market for a new printer, it makes sense to buy one that is already Bluetooth capable. If not, adapters are readily available for most printers. They are similar to the computer adapter in that they plug into the printers USB port. There are also several models available which will utilize the parallel port for older printers.

Congratulations – you have just set up your Personal Area Network. However, no more hassling with wires and cables is just the beginning. And this is where the real beauty and functionality of Bluetooth lies. You now have a PAN that will work well with any Bluetooth enabled device. Upload and download data from your PDA without wires. Wirelessly upload and print photos from a Bluetooth enabled digital camera. Print documents from your laptop with no cables. If you enjoy music while you work, Bluetooth enabled stereo headphones are available.

It is great technology with endless possibilities for both productivity and enjoyment.

Visit our web site at http://www.bluetoothtek.com Bluetooth Wireless Technology for more information on the benefits of bluetooth wireless for work and play.

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