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Home Page > Marketing > International Marketing > The future of Bluetooth Advertising (proximity marketing) in 2011

The future of Bluetooth Advertising (proximity marketing) in 2011

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Posted: Jan 03, 2011 |Comments: 0
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After the release of smartphone statistics reports of 2010 that showed that the smartphones that support Bluetooth Marketing was the most common smartphones in the world:

SMARTPHONE MAKERS

1 Nokia, Finland 24.0 million for 39%

2 RIM, Canada 11.2 million for 18%

3 Apple, USA 8.4 million for 14%

4 HTC, Taiwan 4.5 million for 7%

5 Samsung, South Korea 3.0 million for 5%

6 Motorola, USA 2.7 million for 4%

Rest of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

SMARTPHONE OPERATING SYSTEMS

1 Symbian (Nokia) 27.0 million for 44%

2 – Android (Google) 11.4 million for 18%

3 – Blackberry (RIM) 11.2 million for 18%

4 iOS/iPhone (Apple) 8.4 million for 14%

5 Windows Mobile (Microsoft) 1.6 million for 3%

Rest of Operating systems 2.1 million

TOTAL smartphone OS devices in Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Proximity Advertising devices.

Nielson Company releases stats on smartphone usage in October 2010 showing that only 3.5% of smartphone users use Symbian Devices, this means that US markets is no more a good market for Bluetooth Advertising.

StatCounter Global Stats claims that near 75% of Africa’s smartphone users use Symbian OS smartphones, and near 57% of Asia’s smartphone users use Symbian OS smartphones and near 52% of South America’s smartphone users uses Symbian OS smartphones.

These smartphones that supports Bluetooth Marketing technology are mainly concentrated in Africa, South America and Asia.

Based on these data iBlue -the leading core Bluetooth advertising software provider for mini PCs and thin clients- iBlue board of directories announced its main target markets for 2011 will be advertising agencies companies in Latin America, Africa and Asia. Advertising agencies and mobile marketing companies will be targeted with iBlue’s latest Bluetooth Advertising core software, that converts mini PC and thin clients to a fully functioning Proximity Advertising system.

Dr.Khaled Awad the CEO of iBlue stated that “iBlue market share increased in Mexico, Middle East, Latin America and Africa due to the usage of compatible smartphones in these countries and our cost efficient custom Bluetooth Advertising Solutions that we offer for companies that would like to start their Bluetooth advertising Business.” Dr.Awad is expecting a very bright future for Bluetooth Advertising in 2011.

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Khaled Awad -
About the Author:

iBlue www.goiblue.com is an Egyptian based company and a sub of BirdICT, iBlue is the world leader provider of Mobile Advertising Solutions, especially for whole sellers and OEM [ White Labels ] . We provide wide variations of Mobile Advertising Solutions (Bluetooth Advertising Solutions, Online Mobile Content Development Solution and interactive SMS Solutions).

iBlue Bluetooth Advertising offers complete Proximity Marketing solution, used for Mobile Marketing via Bluetooth or what is commonly known as Bluetooth Marketing, we develop the core software of Bluetooth Marketing devices, iBlue solutions is used to advertise via Bluetooth and to launch Bluetooth campaigns using iBlue Bluetooth Advertising firmware. Find more information on goiblue.com.

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Article Tags:
iblue bluetooth advertising, proximity marketing, proximity advertising device, proximity marketing device, mobile marketing, bluetooth marketing, bluetooth marketing device, bluetooth marketing solutions, advertise via bluetooth, bluetooth campaign

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Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

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Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

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About the Author:

MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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www.ad-pods specialise in bluetooth marketing devices called adpods. ad-pods are proximity marketing devices that allow you to send free adverts to mobile phones with bluetooth. true bluetooth advertising with an adpod

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Home Page > Business > Management > Bluetooth advertising to market your products

Bluetooth advertising to market your products

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Posted: Oct 01, 2010 |Comments: 0
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Bluetooth advertising has become currently befitting many notorious and value effective way to get our memo across. Various establishments and companies whole across the globe may be investing hugely in proximity marketing. In other words, Bluetooth marketing is a technique to advertise or souk each acquisitions considering the assist of an instant middling thereby concentrating on the potential customers through per cell phone community. Video clips, passage messages and images are utilized to focus on advertisements which are in a result seen through the mobile phone clients. a Bluetooth enabled phones within a particular area serve to be the recipients inside the commercials that are sent with numerous enterprises with a view to increase your graduate sales and profit.

In whole, advertising by means of Bluetooth is known as a rapid, cheap and handy thanks to bazaar one’s business. Also, it is plastic when one can easily switch all types as in contents with ease. this low price close possessing Bluetooth advertising has become a further benefit about this practice. then Bluetooth memo is distributed and standard with none cost. more, Bluetooth marketing are used to enrich and espousal the overall efficiency and efficacy of the present advertising program wish excessive street leafleting as well as flyer promoting by advertising to a new large number of customers in addition.

In case you are a new issue that wishes to market one s services and products, it is possible to certainly accomplish that through diverse Bluetooth benefit vendors. Such vendors on getting the advert shall locate the Bluetooth policy within your district and will therefore drive your invitation into the buyers to view the commercial drive. this cellular client carries total right to snub or perhaps settle for any invitation. In case the person agrees, your ad becomes then sent with his or her mobile phone. But if the user discards the invitation, your commercial will never be sent thus to their call.

The software for Bluetooth marketing would immediately search for the Bluetooth alerts in various subject and will provide the shopper that has a industry license or movie promotion. several organizations may be using this feature to achieve bettered and enhanced publicity. a different idea that arises in one’s brains is whether the Bluetooth marketing or perhaps promoting program really does its job?

the sector about publicize possessing Bluetooth carries basically become a perfect marketing instrument and it is favored with several issue whole across the universe as a way to improve the level of revenues and get a lift in their expert view. Bluetooth marketing is affordable and cheaper as compared with other types of advertising and is particularly of course more effective as well. hence, promoting your company via instant Bluetooth marketing carries indeed become a faultless selection now.

The quality Bluetooth marketing software offers you when using the finest implies for being face to face jointly with your impending shoppers who re nearly to arrive at your marketing or even advertising extend. And so if you transmit these clients appealing promotions and mail, they will suitably stay up for hire one s features as well as get one s goods thereby presenting what you are promoting a much needed exposure and earnings it deserves.

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Bluetooth marketing is all about reaching out to your customers through Bluetooth devices. The innovative and top notch process of Bluetooth advertising makes it possible for the businesses to advertise with Bluetooth enabled mobile phones.

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Are advertisers allowed to alter before and after pictures in advertisements for weight loss products?
I am article marketing a small product niche with only 5 or 6 products listed, do I have to dedicate an article to each product or will one article be adequate?

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www.ad-pods.com launches the worlds smallest bluetooth marketing device. Allows you to send free adverts to mobile phones using bluetooth advertising to transfer digital flyers. This is unlimited free eco friendly advertising. Ad-pods is the worlds no1 website for bluetooth marketing
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• Color: Orange
• Supports Bluetooth 2.1 + EDR
• Noise-reduction and echo-cancellation technology
• Auto volume control
• On/off switch for simple operation
• LED battery level indicator
• Up to 6 hours talk time
• Up to 200 hours standby time
• Includes three (3) earbud gels and two (2) earhooks
• Compatible with most Bluetooth-enabled phones
• Model number: WEP490

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• Selection of indicator light activation or deactivation
• Call receiving
• Last call dialing
• Volume up and down
• Mute and reject function
• Compatible with all Bluetooth-enabled mobile devices
• Up to 6 hours talk time
• Up to 110 hours standby time
• Kit also includes a travel charger and user manual
• Model number: WEP-185

Item arrives in Bulk Packaging

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• Selection of indicator light activation or deactivation
• Call receiving
• Last call dialing
• Volume up and down
• Mute and reject function
• Compatible with all Bluetooth-enabled mobile devices
• Up to 6 hours talk time
• Up to 110 hours standby time
• Kit also includes a travel charger and user manual
• Model number: WEP-185

Item arrives in Bulk Packaging

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• Compatible with most Bluetooth-enabled mobile phones
• Noise reduction and echo cancellation technology
• Auto volume control
• On/off switch for simple operation
• Battery level indicator
• HFP Version: 1.5
• HSP Version: 1.1
• Bluetooth Version: 2.1 + EDR
• Talk time: 6 hours
• Standby time: 200 hours
• Dimension: 47 x 19 x 11 millimeters
• Weight: 10 grams
• Item includes: 3 earbud gels and 2 earhooks

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• Selection of indicator light activation or deactivation
• Call receiving
• Last call dialing
• Volume up and down
• Mute and reject function
• Compatible with all Bluetooth-enabled mobile devices
• Up to 6 hours talk time
• Up to 110 hours standby time
• Kit also includes a travel charger and user manual
• Model number: WEP-185

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• Color: Black
• Easy-to-use design
• Noise reduction
• Echo cancellation
• Automatic volume adjust
• LED allows you to monitor battery levels
• Compatible with most Bluetooth-enabled phones
• Bluetooth 2.1
• Talk time: Up to 6 hours
• Standby time: Up to 200 hours
• Model number: WEP490

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• Color: White
• Easy-to-use design
• Noise reduction
• Echo cancellation
• Automatic volume adjust
• LED allows you to monitor battery levels
• Compatible with most Bluetooth-enabled phones
• Bluetooth 2.1
• Talk time: Up to 6 hours
• Standby time: Up to 200 hours
• Model number: WEP490

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• Color: Pink
• Easy-to-use design
• Noise reduction
• Echo cancellation
• Automatic volume adjust
• LED allows you to monitor battery levels
• Compatible with most Bluetooth-enabled phones
• Bluetooth 2.1
• Talk time: Up to 6 hours
• Standby time: Up to 200 hours
• Model number: WEP490

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• Clip-on design
• Bluetooth 2.1 technology
• Multi-point feature allows you to connect the headset to two mobile phones at once
• Digital Signal Processing technology removes background noise to provide crisp, clear sound
• Vibrating alert informs you of incoming calls
• Universally compatible with all Bluetooth-enabled phones
• Voice-dialing for convenience
• Talk time: Up to 6 hours
• Standby time: Up to 200 hours
• Model number: Hm1500

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• Color: White/black
• Easy-to-use design
• Noise reduction
• Echo cancellation
• Automatic volume adjust
• Single mic
• Battery indicator light
• Model number: wep490

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• Color: Black
• Easy-to-use design
• Noise reduction
• Echo cancellation
• Automatic volume adjust
• Single mic
• Model number: wep480

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• Compatible with most Bluetooth-enabled cell phones
• Noise reduction
• Echo cancellation
• Automatic volume adjust
• Battery indicator light
• Color: Yellow/black
• Model number: wep490

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